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For eCommerce events, omnichannel is key to achieving good performance.
Every year, sellers prepare themselves with campaigns and sales strategies that manage to take advantage of the potential of these events.
There are different ways to generate unique communication experiences and a bond with customers.
Considering the recent explosion of the events of eCommerceit is interesting to think how the omnichannel It has become the most efficient way to achieve effective links with customers.
Big eCommerce events like the Black Friday or Hot Sale have demonstrated the importance of generating multichannel communication, focused on online sales campaigns.
Omnichannel: the key for eCommerce events
As is tradition, events of eCommerce are held every year with original sales campaigns and specific promotions.
These new events – if the adjective is correct – become more important year after year and constantly increase in quantity in terms of the number of buyers and attendees.
Likewise, there are more and more project applicants seeking to position themselves and obtain a space within them.
To give an example, according to the purchase expectations report provided by Hot Sale 2022, awareness of it has been increasing, with this year being the one with the highest awareness in its history; In fact, this year 6 out of 10 buyers are thinking of purchasing a product or service during this date.
This is not a small thing, because for many brands, these types of events become as or more important than characteristic and traditional dates such as Christmas.
That is why many brands have tested omnichannel in order to obtain a much more positive response during those special dates.
In other words, communicative effectiveness can be accompanied by traditional channels such as telephone and email, although it can also be complemented by self-service, conversation assistants or automatic messages on social networks.
experts from ZENVIAfor example, point out that “a very useful advice to improve the customer experience is to bet on a multi-channel service platform that can manage all communication channels in one place, such as WhatsApp, chat, SMS, Facebook Messenger and Instagram”.
The intention of this is that you can centralize the service you provide and be sure that the user will have a good experience with your brand.
It is essential to have a correct multi-channel communication strategy between brands and buyers. It is essential to facilitate payment methods, be clear with discounts, take into account that the consumer has already planned what he wants to buy, so an appropriate strategy will have to be implemented.
Fernando Escudero, Tech Leader of ZENVIA in Mexico, shares advice with companies that want to achieve success in eCommerce events:
“It is important to know your customer, as not all promotions can be good for everyone. At ZENVIA we always look at the needs of our clients, in a personal way, so that we can offer them the best according to what they need and thus improve the experience of consumers with their brands. But it is not only about making an impact with the channels but also about providing 24×7 customer service, to create trust, security and efficiency for any doubt or problem”.
These are the advantages and facilities of implementing an omnichannel strategy.
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