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UNITED STATES
Monday opens offices in New York. monday.comthe Work OS, which enables organizations of all sizes to create the tools and processes they need to manage all aspects of their work, officially opened its new North American headquarters in New York City, that supports the growth of the company in this region. The area of the new space monday.com is approximately 110,000 square feet (about 10,000 square meters), triple the area of the previous office of monday.com in the city. The offices are spread over four floors on Park Avenue in Manhattan at 225 Park Avenue South. The office interior design was in charge of the Israeli team of monday.com, from the company’s headquarters in Tel Aviv. Similar to the other offices of monday.com Around the world, special emphasis is placed on design that encourages regular employee communication and transparency along with a variety of options for working in quiet, private spaces. Mr. Eric Adams, Mayor of New York attended the ribbon cutting ceremony.
ARGENTINA
The Eye of Ibero-America inaugurates the Latin Talent Hall of Honor. On the occasion of its 25th Anniversary, the International Festival El Ojo de Iberoamérica announces the institution of the Hall of Honor for Latin Talent starting in 2022 to highlight professionals who throughout their careers have been recognized at El Ojo for their contribution to the industry, creativity and Latin culture and have inspired generations of professionals
becoming industry legends. The first admissions to the Latin Talent Hall of Honor will soon be announced, which will take place during the new edition of The Eye of Iberoamerica which returns to the face-to-face format on the 9th, 10th and 11th at the La Rural Convention Center in Palermo, in the city of Buenos Aires. Since its inception, the International Festival El Ojo de Iberoamérica has provided and contributes to the regional and global communications, marketing and advertising industry, with its unique cocktail of training and inspiration, recognition of the best professionals and companies in the region and their jobs, and with unique opportunities for meeting, exchange and networking, between Latin talents and world-renowned figures. El Ojo was born in 1998, as a recognition of the best of the Ibero-American industry and of each of its countries. Since that first edition, it has evolved to become one of the most valued festivals in the world and the first with a Latin perspective in the industry. Today, El Ojo is an obligatory and unmissable appointment in the annual agenda of regional and international creativity. Through its awards, the festival has managed to reflect Latin thought, creativity and freshness, and expose it to the eyes of the world, attracting top international and regional figures to the region, who come to Buenos Aires every year, to share your thoughts and experiences. This year, along with the celebration of its 25th anniversary, El Ojo goes one step further by inaugurating the Latin Talent Hall of Honor. The festival makes the decision and commitment to reward in each edition those leaders who inspire current professionals and even more, attract future ones, being a parameter of the standards by which great talents and achievements are measured. El Ojo de Iberoamérica’s Hall of Honor for Latino Talent will recognize the most outstanding men and women of Latino creativity and, in doing so, inspire the next generation of advertising leaders to achieve the highest levels of excellence.
MEXICO
NTT DATA announces entrepreneurship winner. NTT DATA FOUNDATION announced HikeOn as the winning initiative of the latest edition of its eAwards Mexico entrepreneurship awards. Among the initiatives presented at the local final, various technological projects focused on innovative solutions for the health, agricultural, and industrial sectors, among others, were shown. before youn a jury made up of allies of NTT DATA and experts from different industries, HikeOn stood out in the eAwards for being a project that helps make Parkinson’s patients visible and propose a technological solution that is concerned with improving their quality of life. Founded with the aim of reducing the symptom of frozen gait in Parkinson’s patients, HikeOn has developed a bracelet that generates a modulated vibration that works as a vibratory sensory guide. As a selected finalist, HikeOn has won a million pesos, access to an initial acceleration program and a pass to the international final of the GlobaleAwards to be held in Madrid from October 24 to 26, during the NTT DATA Talent Week. After a selection of the best projects from 13 countries in Europe and Latin America, the finalist entrepreneurs will have at their disposal different tools, methodologies and relationship spaces for a week with investors and experts to respond to the specific needs of their ideas, projects and startups. The initiative that manages to conquer the jury of the GlobaleAwards during the international final will win 60,000 euros and a specialized acceleration program in order to promote your proposal. In its most recent edition in the country, the call for the NTT DATA FOUNDATION eAwards was a complete success, receiving 130 entrepreneurial projects. “It is important to us to create a transformative learning environment that inspires and supports business leaders to turn knowledge into action through innovative solutions. Supporting this type of entrepreneurship and disruptive thinking initiatives opens the door to new ways of applying technology with a positive impact on the world,” said Mario Chao, CEO of NTT DATA Mexico.
The Juju is Jägermeister’s new creative agency. The Juju, the creative agency part of the Untold_ ecosystem, continues to grow in Mexico and was chosen by Jägermeister, the world’s most recognized herbal liqueur of German origin made up of 56 natural ingredients, which recently changed distributor to BLN Brands, with the in order to strengthen its commercial presence in the country. During the pandemic, Jägermeister faced a great challenge – like the entire entertainment industry – around how to save the night in the midst of all kinds of social restrictions. For this reason, the global platform Save the Night was created to communicate to consumers that despite everything, the night continues, being the mission of the brand to give them the best night of their lives. In Mexico, in addition to saving the night, the objective has been to position the ice cold shot (little frozen horse) in the category of shots, dominated mainly by traditional drinks such as tequila. To achieve that brand leadership, The Juju created the first local Jägermeister campaign entitled Up for Tonite, which communicates at a functional level the intrinsic characteristics of the product such as the mastery of its preparation, through its unique recipe that must be taken at -18C. On an emotional level, it portrays the best moments in which the party in Mexico becomes unique. “The opportunity is great, since for the first time, Jägermeister has decided to do local communication, where the essence of the brand known for the mystery that surrounds the night is mixed with unique values of our target; because in Mexico we know very well how to enjoy the night party. This will bring the Mexican public closer to the world of Jägermeister and the night in all its forms,” said Humberto Polar, General Creative Director & Partner of The Juju Mexico. Manuel de la Portilla, Manager for Mexico and Central America, added: “Jägermeister is a brand that has a very strong position within the industry; however, the goal of leading the shots category, through the one and only original ice cold shot at -18C, is a huge challenge. We trust The Juju because they have the talent and expertise to accompany us on this path of transformation.” The Up for Tonite campaign has been launched in both outdoor advertising and digital content.
Makesense Mexico evolves into makesense americas. makes sense Mexico, the international innovation agency that designs social and environmental impact programs, by promoting collaborations between committed citizens, passionate entrepreneurs and avant-garde organizations, evolves into makesense americas with the aim of having a greater reach and generating a greater impact in the region. “The expansion of makesense throughout the Americas will allow us to expand collective transformation, be resilient, mobilize massively, trigger creativity and thus build the world we want for ourselves and future generations,” said makesense co-founder Kenza Zouaoui. makesense is growing and innovating more and more, generating collective impact among citizens, entrepreneurs and organizations, working together to achieve the Sustainable Development Goals in 2030. In 2021 they managed to mobilize 4,041 participants in their programs, who have become leaders and leaders to mobilize others with the technique of “The power of 10”; make alliances with 20 organizations to promote collective impact projects, strengthen the impact of 71 socio-environmental entrepreneurs to scale the impact of their projects and work with 2,168 collaborators within organizations to activate socio-environmental innovation in their work roles. The UN Sustainable Development Goals (SDG) agenda was approved in September 2015 by the United Nations General Assembly, which is why September is an important month to take stock and assess what actions we need to implement. to reach them. In some areas there is bad news, the report of the IPCC 2022 published by the Intergovernmental Panel on Climate Change explains how global warming will alarmingly affect the world as greenhouse gases from fossil fuels, as well as extreme deforestation, are putting millions of people at imminent risk. “It is urgent to take action to solve the social and environmental challenges we face today. Change is only possible if we scale the impact, expand our reach and multiply the number of people involved in this transformation. We believe in the Power of 10, our vision to promote 10% of leaders who mobilize their communities in a collaborative and coordinated manner, transforming our society into a more sustainable and inclusive place. It’s time to bring the Power of 10 to every corner of our region! “, highlighted Diego Reyeros, Co-founder of makesense americas.