The newly released iPhone SE of 2022 will suffer a 20% cut in its production. This is confirmed by the reports of Asian Nikkei, who comment that behind this movement is the war in Ukraine; and also the disinterest of users in the new Apple device.
This reduction in production would translate into about 2 to 3 million units, according to reports. Those from Cupertino have several reasons, and one of them is the distrust generated in the company by the armed conflict in Ukraine, which could reduce sales of its new device.
At the same time, the iPhone SE is not as popular as its more expensive counterparts. According to a report from CounterpointResearchthe 2020 version barely made up 12% of total iPhone sales from its launch through the fourth fiscal quarter of 2021.
The famous analyst Ming-Chi Kuo, already commented in recent reports that the demand for the iPhone SE of 2022 is being lower than expected originally by Apple. In fact, Apple had initially estimated a 2022 shipment estimate of 25 to 30 million units. However, they have now been cut back, and according to Kuo’s analysis shipments would reach between 15 and 20 million Of units. A pretty significant reduction for Apple.
The iPhone SE 2022 has not been the only one affected
This is confirmed by the reports. As he comments Asian Nikkeithe AirPods too have suffered a production cut for the rest of the year. Apple would have requested a reduction of more than 10 million units to its famous wireless headphones; and it is that as they predict from Cupertino, the demand will be a little lower in this 2022.
Several large technology companies, including Apple, suspended their sales in Russia after the invasion of Ukraine. The United States, the EU, Japan, South Korea and Taiwan imposed economic sanctions on Russia for the action, disrupting the supply chain and raising inflation risks.
The family of The iPhone 13 will also take a slight reduction in its production. However, in this case it seems that it is due to an adjustment caused by “seasonal demand”, something quite common when the initial months of a product launch pass.
Without a doubt, this is a serious blow to Apple. The first generation iPhone SE and the second generation were examples that were received with great success. For this reason, the forecasts nasdaq They claimed that the third revision of the iPhone SE could reach shipments of up to 35 million of units in its first year. However, it seems that these numbers will no longer be.
The iPhone SE was released on March 18, 2022. This new model arrives under a tag of 429 US dollars, an increase of 30 dollars compared to the model launched in 2020. The reason for this increase is due to the 5G technology included in the new model.