Strategic allies and digital marketing
Grupo VASS —a leading company in digital solutions— announced the acquisition of Hexagon Data, a Mexican company that implements digital marketing automation processes, which develops various alternatives and products to accelerate sales processes in strategic sectors such as media, retail, goods consumer and telecommunications. Like its subsidiaries such as M360, a digital agency focused on data management and use to work on marketing strategies.
With our experience and that of the VASS Group, we are convinced that we can generate a unique value offer.
Lukas Canal, CEO of Hexagon Data.
HexagonData, founded in 2017 with headquarters in Mexico and Colombia, it has a presence in 10 Latin American countries. In addition, its client portfolio includes global leaders such as Coca-Cola, Grupo Bimbo, Avianca and Kimberly-Clark.
Now, the technological solutions company is under the umbrella of the VASS Group and Nateevo, a company specializing in strategy and solutions end to end of digital marketing.
“The synergy between both companies will allow us to offer a comprehensive service covering the entire life cycle of customers,” said Ángel Hernández, COO of Hexagon Data. For his part, Eduardo Olaiz, CEO of M360, pointed out that the integration with Natevo is total and that the vision of helping its clients achieve an impact in their digital transformation is a shared objective.