The TikTok platform is valued at $140 billion.
Mercado Libre had a record in sales for promoting itself on TikTok.
8 out of 10 people shop online.
The importance of TikTok today has a lot to do with eCommerce, it is no longer a platform that is only used to practice trending dances and viral challenges, since it is mainly a very valuable tool that can be of great help to achieve generate more sales.
This platform is one of the applications that has been downloaded the most in the world, mainly in recent years, during the pandemic it was one of the most downloaded and gained great popularity, managing to position itself to this day, according to estimates from the Sensor Tower, in 2020 had around 2 billion downloads between the Google Play Store and Apple’s App Store, so your business could have quite a reach, if you commit to being constant and creative.
Generation “Z” is the most interested in TikTok, although the content of this social network tends to reach practically all generations. It is valued at $140 billion according to the CB Insights unicorn list.
The ads have been evolving, currently, they seek to promote without you realizing that it is an ad, so the content is sought to be as organic, this can be achieved by telling a story or anecdote, showing how it is a day in your life or just vlogging, It takes a lot of ingenuity and creativity to get something good to offer, when someone comments in a video that they swallowed an ad without realizing it, it means that the idea of the content was good.
The eCommerce e-commerce has a great future ahead of it, as more and more people prefer to make their purchases online, it is easy and fast, in addition to the fact that they can be done from anywhere, 8 out of 10 people buy online, according to data from the Mexican Association of Online Sales.
The importance of TikTok in eCommerce
An eCommerce success story in the Good End is Mercado Libre, which is one of the most successful online stores in Latin America, after Amazon.
Mercado Libre joined TikTok to create a campaign to help with Good End sales, so the results were very good, in fact, it managed to break a sales record of 70 percent, unlike 2021.
The good of TikTokis that it is practically within the reach of anyone, it allows the user to do a wide variety of things, basically create, edit and share videos, so you just need a little imagination to show something new that your audience likes, it is the opportunity to publicize your brand and show a bit of how it works, this creates a closer relationship with your community, in addition to that you could reach potential customers.
The algorithm TikTok It’s very smart, so you could easily reach the audience that suits you best. your market niche
This Chinese platform has realized this, so it launched TikTok for Business that offers additional tools so that you can run your small or large business, this social network is so digestible and addictive that it can really ensure sales, this situation is one of the concerns of Instagram, which is its strongest competition, this is not wanted being left behind by what has already implemented various strategies to sell, even recently added a function that allows you to subscribe to Instagram user accounts so that you receive exclusive content at a low cost.
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