In this digital age, nearly 71% of people (that’s 7 out of 10) want to engage with businesses through messaging, just as they do with family and friends.
Today, the use of clicks to send messages can generate stronger relationships with customers and, as a consequence, possible business growth for the company. Answering your audience’s questions can create more meaningful relationships, which could lead to your next sale. In addition to inviting people to send messages to your company, you can also generate more “visits”, “likes” or “simple comments”, to the page.
To perform this type of action, you must add the “Send message” button to your Facebook or Instagram ads so that a conversation opens in the WhatsApp Business app. Thus, users can “click” on the button to contact you through WhatsApp.
Another benefit of these messaging tools is that you can work on generating leads, which can help small and medium-sized businesses increase their number of customers, as they allow you to find new prospects, build relationships with them and encourage relationships over time, through actions such as:
- Instagram Quote Request – This free tool, currently in testing with some businesses, allows businesses to add a “Quote” button to their Instagram profile and use “Quote” stickers in stories. With that button or sticker, businesses can set up custom questions to ask customers before starting a conversation. After completing the short questionnaire, people can quickly and easily request a quote.
- Lead filters with instant forms: Soon, businesses will be able to focus on leads, using filters in ad instant forms. The answers to a multiple choice question will allow you to filter prospects.
- Content Flexibility: The development team is currently testing a more flexible and customizable instant form that allows businesses to add both visuals and content. This way, they will be able to share more visual information about your company and encourage people’s interest.
- Restricted Content: Soon, businesses will be able to offer exclusive, relevant content to people who complete the Instant Lead Ads form. For example, companies will be able to provide additional resources (such as a brochure download or more information about their products) directly from the ad form to potential customers, without redirecting them to their website.
- Partner Integrations: Now you can download lead information directly from your own CRM to quickly track leads.
And finally, the META team is testing a new feature for marketing messages in the Meta Business Suite, which will allow companies to send promotional message campaigns, via Messenger, to customers who agree to receive them, thus boosting sales. and brand loyalty. So the development of campaigns through properly segmented messages can facilitate interaction with the user, at this time, when writing is preferred to speaking.
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https://www.facebook.com/business/news