What is and how does the Hot Sale work?
This is one of the most relevant online sales campaigns in the country, initially it was promoted by e-commerce companies that had a presence in the country, such as Mercadolibre, as well as organizations of this union, such as the Mexican Association of Online Sales (AMVO).
Among the objectives of the Hot Sale 2023in addition to encouraging online sales, for companies represents the opportunity to position itself in consumer preference; launch a new product or service; among other actions.
Is the Hot Sale only online?
“No. Although Hot Sale México began its journey as a purely online campaign, due to the need and demand of consumers, these discounts have been transferred to the different physical points of sale of those brands that have a space of this typewhich benefits all types of customers and businesses ”, details the official page.