During 2018 there were 23,503 deaths in the United States due to Leukemia.
The Leukemia and Lymphoma Society of the United States launched the campaign The Final Round (The Final Round in Spanish) giving information about the deaths that occur in the United States due to cancer in the blood such as leukemia, where it invites the viewer to donate to eliminate deaths from this disease.
According to the American Cancer Association, leukemia is a cancer in the white blood cells, but some leukemias start in other types of blood cells. Leukemia is often described as acute (growing quickly) or chronic (growing slowly).
The Leukemia and Lymphoma Society was born in 1945 after the death of the young Robert “Robbie” Roesler de Villiers, just 16 years old. His parents gave rise to the birth of an organization whose objective was to inform and develop programs to create drugs against Leukemia.
Over the years the name of the organization changed from the Robert Roesler de Villiers Foundation to The Leukemia Society, to finally be called The Leukemia Society of America in the 1960s with the idea that most types of cancer in the blood such as Leukemia are curable.
Within The Final Round campaign, there is 1 video that contains hard data about the disease in the country of stars and stripes. ANDn the video we are presented with a story in the form of a video game from the 80’s where a person overcomes blood cancer.
According to the video, in 30% of cases in the United States, blood cancer wins the fight.