The teacher Giorgio Armani, the first who closed the doors to the public 18 months ago when the covid-19 began to spread in Lombardy, radiated happiness when presenting her new collection to an audience of select guests during the second day of the Milanese Fashion Week.
“Receiving the public is exciting. Although now the word passes to the public! As always we expose ourselves to their judgment!”, Commented the creator of the iconic Italian brand.
The designer, who reviewed some of the brand’s milestones, continues to experiment after so many years and uses innovative materials, as when he launched the brand in 1981 and established itself on the international scene.
Armani, which since then has been committed to offering functional and elegant suits at affordable prices., continues to conquer an audience with its proposals, garments sometimes unisex, wide jackets, perfectly cut and that everyone wants to have in their own wardrobe like a jewel.
“I remember the day I designed the eagle logo, which later became the Emporio logo. I was on the phone with Sergio Galeotti, my partner at the time, who urged me: We have to create our own Lacoste! I said to myself what Is it what flies high over the whole world? Well, the eagle, “he said.
The so-called “silent revolution” that Armani caused in the world of fashion has survived for almost half a century thanks to the introduction of denim, which is why it opened the Milanese fashion show with patchwork jeans.
Elegance and sobriety stand out in the new collection, they are inspired by distant countries, proposes flowing pants that evoke the desert, mandarin collar shirts and bright colors from other corners.
Their suits are not rigid, they are always light, flexible, made of washed linen or silk.
How do you keep innovating? To the question, the stylist answers without blinking: “Looking around me and not doing what they propose to me. That’s my way of thinking and I’m never giving up“, he confessed.