harlem is a city in the Netherlands known today for having given its name to the popular neighborhood of New York, founded in 1658 by its neighbor Peter Stuyvesant.
Away from the tourist routesthe municipality would remain a complete unknown were it not for the fact that, from 2024, it will become the first city in the world to ban any advertisement in which meat is promoted.
Meat has been included in a list of products known to contribute to global warmingand that they may not be advertised on marquees, buses, screens and, ultimately, any public space in the city.
Along with the meat It has been forbidden to advertise flights and combustion cars, among other things, but this type of advertising had already been banned in other cities in the country such as Asterdam, Leida or The Hague, where the Green Left (GroenLinks) is widely represented. Harlem was the first to extend the meat ban, with surprising support from the Christian Democrats, whose municipal group has distanced itself from the politics of his party at the national level.
“Meat is equally harmful to the environment,” the councilman for GroenLinks in Harlem explained to the newspaper Trouw, Ziggy Klazes, who has been in charge of presenting the motion. “We cannot tell people that there is a climate crisis and encourage them to buy products that are part of the cause.”+
Although it is not yet clear if there is any type of meat that will finally be left out of the ban, the reaction of the Dutch meat industry it has not been long in coming.
“The authorities are going too far in telling people what is best for them,” said the spokesman for the meat employer to Dutch News.
Although the motion has been approved, it is not entirely clear that it will be executed in 2024, since there are jurists who believe that could be considered a violation of freedom of expression. What is certain is that all the parties involved are going to fight.
Pictures | Michielverbeek/iStock
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