89 percent of marketers say these online optimization methods are successful.
Users within digital platforms in Mexico are expected to exceed 90 million by 2023.
“The digital marketing plan in practice” is a book available on Amazon that lives up to its title, by promoting itself in a physical and digital version and targeting a segmented and niche audience, such as marketing and advertising students and professionals.
This work seeks to show the author’s 22 years of experience in the industry and those changes or trends that led him to create this manual of marketing digital that began as an academic, anecdotal and expertise, and ended up being chosen as a base document for business schools, consulting firms and senior managers of major multinationals.
According to the publisher, much of the value that made this one considered “one of the 20 best management books of recent years”along with other prestigious titles such as “Leading the Revolution”, by Gary Hamel, or “Jack Welch, Speaking Straight”, by the former president of General Electric, is that it provides basic lines of action and strategy for any business rank.
All this, thanks to the author’s narrative that presents real cases of companies and situations where they lead by example. Nire iHealth is a start up which is mentioned for its plan of marketing which, with a global approach, took over in 2013 the environment on and offline, billing for its second year in Colombia about 550 thousand euros. This case study contemplates the immediate strategy and the steps of the coming years that made the company stand out with a social distinctive focused on health self-management solutions, based on prevention.
Likewise, shows two digital marketing plans implemented by the outdoor brand of Ternua Group, a sporting goods company, whose parent company dates back to 1989. This example is not only relevant as it is one of the brands that found its niche in a high-demand market and that fights with multinationals of the stature of Adidas and Nike, but Ternua has managed to impact with a turnover of about 30 million euros, of which 33 percent comes from abroad.
And it is that for Jose Maria Sainz de Vicuna Ancin In an era completely immersed in technology and the simplification of everyday life processes, the concept of marketing digital is becoming more and more important for both companies and consumers, so it considers that the future of the numerous digital figures that have emerged in this century are reason enough for updating, studying, analyzing and improving.
He shows himself how to follow up and control a plan of marketing based on his experience, he proposes simple methods for new marketers, to whom he leaves the task of evolving the industry and proposing in the not too distant future a scheme of marketing modern that, only with practice, manages to cover the gap that companies have when it comes to proposing advertising and positioning movements.
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