Much has been said about the overwhelming personality of Steve Jobs, but there was an opportunity when he had to keep quiet and follow someone else’s imposition.
In front I had paul rand one of the great designers of all time, creator of logos such as those of IBM, Esquire, Playboy, UPS and ABC.
What did Steve Jobs need? A logo for one of your companies, when he had left Apple.
Steve Jobs and Paul Rand, two giants in their respective areas
As we all know, Steve Jobs forcibly resigned from Apple in 1985, when the company he founded was looking for new airs.
Immediately afterwards, Jobs launched NeXT, company focused on the field of information technology, which developed workstations for higher education and other companies.
But it was missing a logo, and this is when Steve Jobs turned to Paul Rand. After getting permission from IBM to contact him, considering a hypothetical conflict of interest, he sat down with the designer.
Jobs’ creator told Rand what he needed, and the response he received left him in shock, initially.
“I’ll solve your problem and you’ll pay me,” Rand told him. “You can use what I produce or not, but I will not present several options. In either case, you will pay me.”
the value of work It was 100 thousand dollars to which the NeXT boss readily agreed.
The result of the logo displayed by Rand
Two weeks later, Rand submitted his logo proposal. The result: a tilted cube with the word Next divided into two lines, with the letter e in lowercase.
Although he loved the logo, Steve Jobs disagreed on something: the yellow color of the e. Paul Rand replied: “I’ve been doing this for fifty years and I know what I’m doing.”
Steve Jobs smiled, fell silent and accepted it, as proposed by Paul Rand.
NeXT would introduce the NeXT Computer in 1988 and the NeXTstation in 1990. However, the company did not have the expected success, and would end up dissolving in 1996. Jobs would return to Apple, building the company up to the strength it is today.