Did you know that Jarritos owned America? This is the story.
At a cost of $200 million, the America club is one of the best television business. Now we will tell the story of how Emilio Azcarraga Milmo He made this soccer team at a ridiculous price.
In 1959, the Mexican soft drink company Jarritosbarely had nine years of producing this tasty and successful fruit drink in national territory. But, despite the commercial success that the soft drink was beginning to be, it had some debts.
Jarritos sold America for debt
One of them was with Mexican Telesystem SA de CVwhich would ultimately become Televisa. The issue is that in order to pay off that debt, the owner of jarritos, Isaac Bessudo Perezit occurred to him to sell the soccer team to his friend Emilio Azcárraga Milmo.
The price for which the América passed into the hands of Telesistema Mexicano was only 425,000 pesos at that time, which, according to calculations, would be equivalent to the cost of a house of Hills of Chapultepec or six Cadillacs.
An informal but legal sale of America
In addition, the sale was made almost informally, almost on a napkin, specifically on common paper, writing the agreements with a pen and closing the deal by shaking hands.
Emilio Azcárraga Milmo had the confidence to be able to make a good deal of that team. He asked his “dear and fine friend Isaac” to take charge of the club expenses until the day of delivery, which took place on July 22, 1959 and that’s how it all began.
“I don’t know anything about football, but I do know about business”
The historian Hector Hernandez comments that in his first meeting with the football playersthe new owner Emilio Azcárraga Milmo, told his players that he knew nothing about soccer, but he did businessso I would make the America, a profitable business.
The following decisions of the owner of Mexican Telesystem to convert America from a run-of-the-mill team to a top-level team, they were crucial: they hired the specialist in sports administration Guillermo Canedo de la Barcenawas made of several Brazilian players such as Arlindo dos Santos, Jose Alves Zague, Francisco Moacyr Y Ney Blanco de Oliveira.
From a run-of-the-mill team to one that can be bought with Real Madrid
was created the Aztec stadiumso that the team would have its own house and stop playing in the University Olympic StadiumThey also removed the club’s mascot and emblem, which was then a canary, and changed it to an eagle. Today America is one of the biggest teams in the Mx Leagueand he has been bought with the real Madrid.
Today, 63 years after the purchase of America from Jarritos, the soccer team is worth 9,000 times more, according to the latest calculations. Mario Bessudo still retains the paper through which his father sold the Club to Tigre Azcárraga.
By Joshua Huerta
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