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Digital marketing is a subject whose potential is determined by the constant study of what elements trigger the strategies that are triggered in it.
When building a digital marketing strategy, an element that is tremendously important is the understanding of the context and the diagnosis of the reality of your brand.
There are more and more elements on the market, from which it is possible to design a very good digital marketing strategy.
Communication is everything in a good digital marketing strategy, because when you manage to transmit the right message, in the right medium at the right moment, it means that you have managed to understand the foundations that make digital marketers great allies of brands and talent for results, in the agencies they undertake or integrate.
Nowadays there are a series of challenges that digital marketers have to face, a subject that has become essential to be able to develop better practices of interaction with the consumer and not only that, guidelines from which it becomes tremendously important to innovate alone with up-to-date knowledge, such as that offered by the Online Diploma in Digital Marketing which begins this October 28.
Within the Diploma, knowledge is offered to you over 8 weeks so that you develop the skills with which you will be able to identify the crucial elements in your digital strategy and know the path you follow, when communicating through platforms such as social networks.
Within this Diploma you will find tools and platforms through which you can better understand digital insights, becoming a good strategist and helping your team in making decisions and optimizing your results.
Among the objectives of the program are:
Identify the most appropriate communication techniques when using digital media.
Understand the digital environment: repercussions, challenges and opportunities.
Understand how to plan, manage and measure both advertising and online communication.
Know tools capable of measuring the results of each of the strategies.
Obtain bases and tools to develop a strategic digital marketing plan.
Learn the legal aspects that regulate the internet and trends in social networks.
Temary:
Module 1
Introduction to Digital Marketing
Dates: October 28, November 2 and 4.
Module 2
Branding in digital media
Dates: November 9, 11 and 16.
Module 3
Strategy and Digital Planning
Dates: November 18, 23 and 25.
Module 4
Interactive Legislation
Dates: October 30, December 2 and 7.
Module 5
Strategies in Social Networks
Dates: December 9, 14 and 16.
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