Puma has become one of the key brands of the apparelaccording to estimates from Brand Finance.
The labor market in contingency realizes how valuable it becomes to understand the consumer today.
The human resources area is important and the experience of mario olivera, CEO from Puma México, gives a hint of how important this area has become in the integration of any company, thereby proving its worth in marketing when doing employer branding or simply understanding the value of a company through its talent.
Merca2.0 – What does a top employer company look for in a candidate?
Mario Olvera – The most important thing for Puma is that any candidate shares our values and that they proactively contribute their knowledge and experience; Understanding that the team is more important than any individual.
Merca2.0 – What are the top soft skills that every company must motivate in its collaborators today?
MO – Undoubtedly empathy, respect for others, open and positive communication. Who is willing to listen and contribute ideas according to the objectives of the Company. Know how to recognize your mistakes and fix them.
Merca2.0 – Speaking of strategic hiring for optimized spending in companies due to inflation, how should they profile themselves to be the ideal candidate for these few opportunities that will open up?
MO – Understanding that to the extent that the Company’s results are achieved, greater benefits are obtained for everyone and there is the opportunity to grow within the Company. What commitments are made for everyone and it is everyone’s responsibility to fulfill them.
Now read:
- Exclusive interview: Attention human resources, these are the trends for 2022
- Oxxo promotes its own water brand in the worst way: asks consumers to avoid drinking it
- Paty Chapoy reveals the origin of Ventaneando and shows how to create powerful brands