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The report said that the brands that benefit the most from their appearance in the movies are Dell, Nike and Apple, where all three occupy the top positions in product placement.
The study not only revealed the most influential brands in this marketing strategy, but also indicates that they are constantly evolving.
There are 17 brands that have never stopped being among the most popular year after year, such as Adidas, Apple, Audi, BMW, Cadillac, Chevrolet, Dell, Dodge, Ford, Jeep, Land Rover, Mercedes-Benz, Nike, Ray -Ban, Samsung, Sony and Toyota.
A few hours before the 94th edition of the Oscars, an award ceremony organized by the Academy of Motion Picture Arts and Sciences, where the best films released between January and December 2021 worldwide are honored, It is important to highlight the strategy used by the brands to carry out the “product placement” and appear in the most watched movies.
According to specialists, product placement or product placement is an advertising strategy that consists of the introduction of a certain product or a brand within the audiovisual space in question, where brands use logos and other distinctive features to promote said product.
In past years, the most used platform for firms to carry out this technique was the cinemabut thanks to the rise of streaming platforms, series have gained prominence as the window to include this type of strategy and thus promote a brand’s product or service.
That is why product placement has become a topic of vital importance, since on the one hand it allows financing projects linked to the world of entertainment, while making the profession more profitable.
Brands that appear in the most watched movies of this 2021
A Concave Brand Tracking study, which measured the products featured in the 50 most watched movies of 2021, identified that 1,200 brands with 300 different products are present in the films of the Hollywood and world film industry analyzed.
The report argued that the brands that benefit most from their appearance in movies are Dell, Nike and Apple, where the three occupy the top positions in product placement.
Followed by Sennheiser, Ford, Chevrolet, Tom Davies, Toyota, Dodge and Sony. And other brands that have equally outstanding positions in the report such as: BMW which is 11, Microsoft 13, Casio 17, TikTok 59, MIT 54 or Instagram 79.
Concave Brand Tracking also explains that since the most popular movies in the world tend to be American, there is a high presence of local brands in said list.
The study not only revealed the most influential brands in this marketing strategy, but also indicates that these are in constant evolution, where in the top 100 of 2021, only 44 of the brands of 2020 and only 35 of those of 2019 repeat.
However, there are 17 brands that have never stopped being among the most popular year after year, as they are Adidas, Apple, Audi, BMW, Cadillac, Chevrolet, Dell, Dodge, Ford, Jeep, Land Rover, Mercedes-Benz, Nike, Ray-Ban, Samsung, Sony and Toyota.
“By sectors, certain industries dominate more than others. 32 of the 100 most popular brands in product positioning actions were automakers, making them the most popular group. In fact, the brand that has been in the most movies is Ford, which appears in 39 of the 50 most popular movies.
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