The brand and the journey of this intangible seek, in similarity with the fantasy and the wonderful story, to settle figuratively in the ideal, on that peak it could be the only place where our brand exists in a perfect frame with the whole. Therefore, that peak, attainable or not, should be the Greba that protects us from the stumble itself.
The personality of the mole in “The Wind From The Willows” by author Kenneth Grahame. That restlessness shown by the little quadruped in fiction. A text that began in Spring, yes, in the spring naivety that from time to time we usually have in one or another awakening. The fact of feeling attracted to leave the burrow with a minimum of apparent reflection and deciding to discover. The narrator illustrates from the first page the uncertainty and folly of the character, by “throwing the brush”, frees him from his obligations, immediately achieving a punitive desire from the protagonist.
Undertaking is the same as throwing away the brush? That is, letting go is a condition for entrepreneurship, probably this is just a semantic confusion. Without conditioning one for the other to happen, ultimately, at least the intention to create will require a shift that does not imply de facto detaching from what we know. However, enunciating a trip represents, to a lesser or greater extent, knowing if not a new purpose, yes, a path different from the usual one.
The analogy of fiction with that recurrent abandonment of the Platonic cave that we all face to a lesser or greater extent; an act that is lived in a gerund, and disentangles us from the traditional, an exhortation to coexistence with what we do not know or believe we do not know. The Mole’s astonishment at the discovery of new friendships and the complicity shared with a messy Toad, a Badger dominated by order, and a disruptive Rat; he turns the odyssey of the Topo into a colonization of his consciousness, a consciousness plagued by his fears and uncertainties.
Getting out of the traditionalist box would mean nothing to innovate, not even rewriting ourselves on a blank page is. A first chapter of the story that we intend to build or redesign could start or not, with the abandonment of the so-called “Comfort Zone”, perhaps trying to redraw the box is also an option to innovate. The truth is that until now, there is no perfect critical path, much less an abundance manual. A lucky thing about the Odysseys could be the forced return or “U” turn, precisely therein lies the real opportunity to transform.