We present some of the best marketing and advertising campaigns that came out this week, the penultimate week of April.
Like every week, we witness the best advertising campaigns that, with creativity and joint work between the agency and the brand, manage to demonstrate their added value to the consumer.
Nowadays, one of the greatest challenges of advertising is reinvention and, for this, the big agencies must be at the forefront and, above all, on the lookout for what sets the trends.
In this context, every week we see how advertising continues to be a reflection of what happens in society itself, where creativity is one of the pillars in the ads that we know through social networks and traditional media.
In 2020 alone, Statista data shows that, by 2024, an evolution of global spending on advertising is expected, which will rise to 865.12 billion dollars.
Whether through mobile internet, outdoor advertising, cinema, radio, television, magazines and newspapers, the truth is that agencies continue to seek to reach audiences through creative ideas that correspond to the needs and/or demands of the consumers themselves.
The best campaigns of the week
Brand: Hotels.com
Agency: Wieden + Kennedy Portland
Campaign: “Find Your Perfect Somewhere”
For Hotels.com, the importance of connecting travelers with the best accommodation for them is vital and, for this campaign, the brand is consolidated as a leading connection point in the market. Each ad made describes a hotel in the manner of an online dating profile or a personal ad to emphasize that Hotels.com will match you with its own perfect place, no matter who or what you are.
Brand: First Bank of Nigeria Limited
Agency: Cerebre Media Africa
Campaign: “Invest in Eath”
This is a campaign that is signed within the framework of Earth Day, celebrated yesterday, April 22, whose main objective is to support the wealth of our planet and guarantee the health of its population.
Given this, the idea of ”Invest in Earth” tries to generate more questions than answers and try to encourage the population to invest in the future of the planet.
Brand: McDonald’s Indonesia
Agency: Publicis Group
Campaign: “Family Day Out / Golden Stage”
The idea behind this McDonald’s campaign is to invite families in Indonesia to dedicate some of their time to the lonely elderly, as well as encourage people to make new connections with those who need it most.
And it is that, as a result of the pandemic, the number of lonely elderly in Indonesia increased, which is why, beyond Ramadan, McDonald’s urges people to give the elderly their time and company.
Brand: Alpro
Agency: WPP
Campaign: “Earthdays”
In the framework of Earth Day, “Earthdays” marks the beginning of a 365-day campaign with which it tries to make people reflect on the fact that, without the Earth, there would be no days to remember or celebrate the things that we love.
Brand: Back Market
Agency: Publicis Group
Campaign: “Hack Market”
One more campaign that is signed on Earth Day, which was celebrated yesterday, April 22, and which, since the arrival of the pandemic, has become the focus of several brands.
Today, according to a recent report, consumers are known to be more willing to pay for those brands that leave a positive footprint on the planet.
In this context, the Back Market campaign aims to promote a more sustainable use of technology and thereby convince people to think twice before buying a new mobile device.