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According to data from zenith, from 2010 to 2024 spending on digital advertising in Latin America will increase almost 28 times.
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90% of organizations have a digital marketing strategy, says a study by NTT DATA and MIT Technology Review.
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Currently, more than 80% of the investments of brands and agencies in digital correspond to mobile advertising.
The book “The art of digital marketing” it is an important watershed of how online strategies began and the principles that have not changed for the advertising industry; in fact, the text seeks to be a functional guide and a solid framework for the success of businesses and entrepreneurs who follow in its footsteps.
For the author of this text, digital marketing is also a professional art that more and more people seek to learn and masterso cracking their “code” helps exponentially to attract and serve the empowered consumer.
Likewise, based on data from the Digital Marketing Institute (DMI) and its certification as a leading benchmark in the industry, this book presents an innovative methodology that starts with the customer and works backwards, analyzing the entire chain involved in the process.
And it is that for Dodson a campaign can only be effective if it reflects the desires, needs, preferences and inclinations of the consumer, even the DMI provides a structured, implementable and iterative direction to do it well at all times and regardless of the economic turn or size of the company. brand.
In the process to follow, this guide gives three key steps: start, iterate and integrate; Summarized, a simple and concise idea is deepened that translates into customer engagement and interaction, but using new technological formats that enhance multi-channel campaigns and extend the benefits of traditional marketing.
Although the book specifically talks about digital marketing and its title derives from a major trend in recent years, Ian Dodson makes a clarification: the evolution of marketing is not just about brands.
What is it referring to? Broadly speaking, we can see that in digital marketing, consumers are increasingly exercising more control over their choices, which any platform can take advantage of. This book justly demonstrates that the use of digitally generated data can help create and implement more effective campaigns.
Break down the most important concepts of the subject and discover why its implementation can be considered “art” by delving into:
- Get inside the customer’s head with deep consumer research
- Constantly improve your campaigns based on feedback and interactions.
- Integrate digital activities across all channels, including traditional marketing
- Create campaigns based on customer choice and control
Marketers today are no longer required to tell the customer what to think, but to figure it out and come up with deep insights and solutions that fit an approach based on real interactions with real customers every day.
Digital marketing will change everything that is known about traditional models and will break the paradigms of the advertising world… things that are already foreseeable from today.
Now read:
Bill Gates presents the books you should read for Christmas
Book of the day: “Profit comes first…”
Book of the day: “A complaint is a gift…”
Book of the day: “Without content there is no Marketing (digital)”
