The chef from La Plata, the first non-French chef to achieve the three Michelin stars in Gallic lands with Mirazur, he also has other parallel projects, like so many other names in haute cuisine. If Dabiz Muñoz seems to succeed with GoXO and RavioXO, Colagreco is expanding its chain of hamburger restaurants around the world and now wants to land in Spainstarting with Madrid.
With the brief and descriptive name of ‘Meat’, his particular concept of hamburger restaurants already has five locations in his native Argentina, where the project began in 2016 with the idea of to offer premium fast food innovating with creative recipes, although it was already noted a bit late to the boom of the burgers gourmet that began to assault us more than a decade ago.
It cost more to enter the renowned chefs but it seems to be a gold mine that is far from being exhausted, judging by the new stores and chains of all types and conditions that are constantly opening in the main capitals -and beyond-. The saturated supply of Madrid continues to attract new investors, and proof of this is that Colagreco has chosen it to make the leap in our country.
According to Fernández Guadaño in gastroeconomy, ‘Carne’, which also has a store in Brussels and even ventured into Asian lands in Singapore after the pandemic, intends to import the original concept of its brand by adapting to the Spanish market. Colagreco, who already shared in Madrid Fusión his inclinations something mystical or esoteric With his presentation on biodynamic agriculture, lacking a scientific basis, he assures that these places are “a hamburger concept with everything ‘bio’ and organic, with pure meats”.
In other words, ‘Carne’ will bet on organic fresh ingredientspresumably seasonal and from local suppliers, with grass-fed meat and “free of growth hormones”, says the chef a bit meaningless in this case, because its use is prohibited in Europe. In Spain, it has already advanced the names of suppliers such as Discarlux for meat, Madreamiga breads and vegetables and fruits from Huerta de Aranjuez.
In addition to a variety of hamburgers with temporary and limited editions, they will offer a breakfast and snack service and will have other typical hamburger restaurant products, such as ice cream, milkshakes and craft beers. They plan to open two stores in the capital at the end of the year, and continue their expansion. Now we only have to know the prices.
Burgers, sandwiches and sandwiches (Gourmet cuisine)
Photos | Meat
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In DAP | This will be the menu that José Andrés, Berasategui, Joan Roca, Quique Dacosta and Colagreco will prepare for Robert De Niro in Madrid