Porsche has started its transition process towards fully electric mobility. The iconic and popular German brand already has one of the most popular luxury electric cars in its portfolio. Now, the company has set an ambitious sales target for electric cars by 2030.
Porsche’s transition process to fully electric mobility in Europe is underway. The iconic and popular German brand has been working on a major product offensive in which battery-powered electric vehicles are the protagonists. At the moment the Taycan range plays a leading role in this new roadmap that has been established. And based on the results achieved during the past fiscal year, Porsche has set an ambitious sales target for electric cars by 2030.
The sports vehicle firm whose headquarters are in Stuttgart (Germany) reached the highest figures in its history during the past fiscal year. Sales turnover in 2021 reached 33.1 billion euros, which is 4.4 billion euros more than in the previous year and translates into 15% growth. All this with an operating profit of 5,300 million euros.
Porsche’s electric car sales targets for 2030
In the convulsive 2021 marked by the stock crisis in dealerships due to the global shortage of microchips, Porsche delivered a total of 301,915 vehicles worldwide. It is the first time in the history of the brand that the barrier of 300,000 units has been exceeded. The Porsche Macan (88,362 units) led the company’s sales followed a short distance by the Cayenne (83,071 units).
Taycan sales more than doubled from the previous year, reaching 41,296 units. A result that allowed Porsche’s first series-production electric car to surpass the iconic 911. However, the 911 set a new record with 38,464 units sold.
In the past year, close to 40% of all new Porsche vehicles delivered in Europe were electrified. That is, they were plug-in hybrids (PHEV) or 100% electric. Oliver Blume, CEO of Porsche, has highlighted that by 2025 half of the sales of new Porsche models will be electrified models while the most ambitious goal set marks 2030: “In 2030, the percentage of new fully electric vehicles should be higher than 80%».
Video test of the Porsche Taycan Turbo, one of the most popular luxury electric cars in Europe
China is the most important market for Porsche
Porsche has underlined the importance of establishing a large network of premium charging stations to accelerate the massification of the luxury electric vehicle. To do this, it is formalizing different strategic alliances to, among other things, set up its own charging infrastructure. The newly founded Cellforce Group is working on the development and production of high-performance battery cells that are expected to be available sometime in 2024.
China was once again the largest individual market for Porsche. In 2021, it delivered almost 96,000 vehicles in the Asian country, 8% more than in 2020. In the United States, the brand grew by 22%, exceeding 70,000 units delivered to customers. In the case of Europe, only in Germany, Porsche increased its sales by 9% compared to the previous year, to reach almost 29,000 deliveries.
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