Do you know the All for Coffee Passport?
For many, the pandemic represented a creative impulse to move businesses forward and rise to the occasion. In this context, was born All for coffee, a passport promoted collectively by bars throughout Mexico City. Its main objective was to strengthen the work of producers, tasters, roasters and baristas.
This project, which has already been replicated in other parts of the Republic, seeks to promote the coffee experience touristically and socially, while strengthening the coffee industry.
In a first version of the passport, 44 bars of coffee were included and the circulation was 3,000 passports, but demand increased to 13,700, generating a possible economic benefit of close to 70 million pesos.
All for coffee Its rule is to include only specialty coffee producers, which not only guarantees the quality of the coffee, but also allows a close relationship with the producers, which translates into fair payments and unique qualities in each drop of coffee.
“Experts make a careful evaluation of the coffee beans that can only be had with small producers. […] When you buy from large companies you cannot take that care, so quality goes down,” says Ricardo Otero, founder of Todos por el café.
As the success was overwhelming, as coffee lovers saw it as an opportunity to learn, in a new stage the passport includes 53 coffee shops and the initial print run will be 10,000 passports.
How does the passport work All for coffee?
The passport has on each of its pages a QR code that redirects to the Instagram page of each of the cafes. With this information you can visit the bars and obtain benefits and discounts. It also has a guide and a box with the producing states for the stamps.
“An improvement over the previous version is that now some bars integrated illustrations that interact with stickers, there are icons for coffee or cultural events, cycling routes and a section to rate the concept, the coffee and the service,” explains Otero.
You can purchase your passport All for coffee you can at any of the participating barsask for more information on the passport’s Instagram account or buy it through the account Malt stories. The participating cafes are:
7 Café, Adelitas, Agora coffee bar, Almanegra, Alquimia, Amargo, Anvil, Babüin, Bajo Sombra, Blend Station, Café 1401, Café Fuerte, Café y te Quiero, CaféTeté, Camino a Comala, Catita Pan y Café, Centrina, Choppeadito, Cultumkali, Cumbé, Curado, Curva, Deseo, Destino, Diaz de Café, El Refin, Esencial Coffee Bar, Fenómeno Café, Flamels Coffee, Café Galeno, Galería 39, Gradios, Hey Brew Bar, Kahwen, Kinoo Coffee Bar, La Serrana, Juggler, Memoirs of a Barista, Café Passmar, Mimo Café Bueno, Nativos, Nur, Overture, Paradigma, Café Perdido, Q´Pedro Pablo, Reevolución, Rutas Café Ciclista, Sunday Coffee House, Entre Nubes, Maneken, Stillness and Tumbili.
The price of the passport is $150 and it is available now!
By Rodrigo Osegueda
Unknown Mexico México Desconocido is the tourist medium with the greatest tradition and the most visited travel network in Mexico. We want to spread our passion for the most authentic things about Mexico.