So did Interprotection. Alonso Pallarés, director of digital at the insurance company, mentioned that the arrival of COVID-19 revolutionized the security needs of Mexicans, for which they were forced to implement an aggressive digitization plan to ensure customer service in a remote. But, also, to create a new product that would serve a different market than the one they used to.

“The more than 40 years that we have been in the market we have been a business broker, but now we needed to reach individuals with an offer that would provide peace of mind in cases of COVID-19,” explained the manager. The strategy had results. “The product that we released in days managed to position itself in weeks among our allies, and all digitally.”

And the SMEs?

But this is not exclusive to large organizations, small and medium-sized companies (SMEs) also had to resort to immediate digitization to save themselves from the pandemic. Roberto de la Mora, Microsoft Mexico’s chief technology officer, assured that when SMEs suffer, the economy does too, since they generate 72% of employment in the country and more than 50% of GDP. “They are the most important segment of the market,” he said.

In this sense, SMEs had to rethink not how much they spent on technology, but how they did it to look more effective, maintain their profitability, reimagine their business and recover. De la Mora adds that for them the internet became the tool to reach more clients and places, giving them the same opportunity as the big firms to be part of the market.

“According to studies we carry out on digitization, 41% of SMEs consider that the adoption of new technologies accelerated with the pandemic, reaching two years of growth in just two months (…) Teleworking and operations are not exclusive to large companies are also within the reach of small ones, and it is also an important factor to advance in digital transformation and emerge stronger ”, mentioned the Microsoft executive.