Today we bring five major advertising campaigns about women’s football, one of the areas that is gaining ground more and more.
When we talk about football, in general, we talk about the two highest representatives of the moment, Cristiano Ronaldo and Lionel Messi, but they also hear the names of Diego Armando Maradona, Pelé, Ronaldinho, David Beckham, Zinedine Zidane, Kylian Mbappé … Anyway , the names that immediately jump to the eye are of male footballers.
It may be natural, since men’s football is the one that attracts the most media attention, both on television and in the written press and, of course, the digital media.
Today, more space is given to men’s soccer, men’s competitions, while women’s soccer continues to have little coverage. All of this adds to the fact that female footballers earn much less.
However, little by little, women’s soccer is gaining ground and followers; every time it has a greater presence and new soccer teams and tournaments are emerging that encourage the participation of women in a sport that is generally dominated by men.
Likewise, the brands are joining a trend that is growing, albeit at a slow pace, and they are conquering new fans and sports fans.
Even in some countries an important infrastructure is beginning to be developed to further promote women’s football and, above all, to achieve equity in terms of salaries between male and female soccer players.
The last edition of the Women’s Soccer World Cup, held in France in 2019, has been an important milestone in terms of advertising, ticket sales, broadcasting rights and, mainly, in terms of the quality of the soccer players.
Today we bring a series of five advertising campaigns on women’s football, as a way to endorse that brands are getting more and more involved:
Nike’s “Dream Further” is one of the best commercials about the great spectacle of women’s football. At its core, the message of this ad is that women’s soccer is better than men’s.
The Gatorade spot shows us what a female soccer player has to do to achieve her goal, a campaign in which the legend Mia Hamm is the protagonist and shows the life lessons that a soccer player finds on the pitch.
This campaign was carried out in 2015 and served for Nike, the brand behind this campaign, to promote women’s soccer in the United States, which, incidentally, is more popular than men’s. In addition, this country is a true power in women’s football worldwide.
This Icelandair campaign is more of a motivational spot, showing us how Icelandic footballers overcome adversity with confidence, perseverance and effort. Without a doubt, one of the campaigns that most reflects the essence of fenemil football.
ING launched the “Nothing’s Gonna Stop Us” campaign as a way to present how teamwork is vital in any club, be it women’s soccer or not. In addition, the spot is adorned with the song “Woman” by the band Wolfmother, which makes the message feel more powerful and full of vitality.
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