We are approaching the holidays of the December season and, with this, many Mexicans begin to plan their purchases in advance, since it is expected that this year a large number of people will resume physical purchases. Waze will be analyzing how Mexicans move throughout December, the month in which the end of the year festivities and an important sports fair such as the World Cup are combined.
During the week leading up to Christmas 2021, Waze recorded the most popular entertainment venues that consumers attend during the holiday season, an important time for consumption. Compared to the traffic registered in normal months, the traffic to cinemas during those moments registered an increase of 155%; then come the concerts or musical events accumulating an increase of 123%; and in third place are public or private transport stops with an increase of 108%.
The most visited businesses and places during the December season
The complete list details the mobility preferences of users during this period of time:
- Cinemas – 155%
- Musical events and concerts – 123%
- Theme parks – 99%
- Theaters – 85%
- Churches and religious centers – 71%
- Bars and nightclubs – 65%
- Restaurants – 54%
- Casinos – 53%
- Tourist attractions and historical places – 51%
- Convention and events center – 50%
- Museums – 47%
- Stadiums and sports arenas – 34%
- Coffee shops – 34%
- Beaches – 32%
- Zoos and Aquariums – 28%
Other high seasons for movement
Waze shared that 50% of navigations in Mexico are associated with moments of consumption, in addition, visits from Waze reached the highest volume in 2022, a trend that is accentuated on special dates, such as:
- Mother’s Day Week: +25% of trips vs. 2021
- Valentine’s Day Week: +26% of trips vs. 2021
- Father’s Day Week: +16% of trips vs. 2021
Additionally, the three most visited categories of physical stores during this time were jewelry stores, with an increase of 249%, toy stores with 213%, and stores dedicated to fashion and clothing with 122%. Finally, it stands out that drivers carry out 45% more navigations associated with trips and 31% more visit outdoor places.
We are seeing a significant increase in trips compared to last year, without a doubt, this December we will find more traffic than in previous years. We are experiencing a 2022 that could be the closest thing to a return to the much more formal new normal.
Ingrid Aviles Ingrid Avilés leads the Waze team in Mexico as Country Manager since 2021, where she is in charge of the office in the country and in charge of national commercial alliances. She previously held the position of director of Waze Carpool Mexico and Strategic Alliances, she was responsible for presenting this initiative in Mexico, in which she promoted the use of sustainable transport and car sharing. At the same time, she participated in various studies to improve mobility in the country.
