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It is estimated that currently just over 63 percent of the world’s population is active on the Internet.
It is estimated that during 22 a little more than 42 percent of the national population acquired some good or service through eCommerce.
Currently, Amazon has become the most important digital marketplace in the world.
Nowadays merchants, entrepreneurs, artisans and writers have found within social networks the great opportunity to achieve the desired levels of positioning within the taste of consumers, since it is within the conversation generated that a virality is achieved such that it can even save businesses up to leading a writer to become a “Bestseller” on Amazon.
It is estimated that currently just over 63 percent of the world population is active within the intranet, of which more than 4 billion have an active profile within some of the different social networks, a figure that reveals the great importance of these platforms, as a means of positioning in the traditional market and in the growing trend generated by eCommerce.
Such is the importance of the current digital market that it is estimated that the global turnover of electronic commerce in 2022 exceeded 5 billion euros and is expected to exceed 7 billion euros by 2025, Well, only in Mexico in 2022, it was estimated that more than 48 percent of the Mexican population purchases goods or services online, placing it as one of the main digital businesses in Latin America, since only in 2019, the percentage of digital buyers in the country North American does not exceed 37 percent.
Thanks to TikTok writer becomes “Bestseller” on Amazon
At present, social networks can be the great window necessary for an idea, a business, a person and others, to reach such a virality that it allows it to transform both personally and professionally, as shown by a story that It has attracted attention within the network, in which it is told how thanks to a TikTok, a writer became a “Bestseller” on Amazon.
@stonemaidens It’s a beautifully written thriller on Amazon 🥹❤️ #stonemaidens #booktok #authorsoftiktok #thrillerbooks #books ♬ original sound – e
Lloyd Devereux Richards wrote a suspenseful book called ‘Stone Maidens’ which had not had the popularity it deserved, until one of his daughters, through a TikTok, managed to make the story go viral, making the author practically unknown, become everything a best seller, almost 11 years after it came out; However, this is not the first case in which the internet potentiates a market, since a few days ago it was revealed how a family taco shop was saved from ruin, after a series of viral videos were released on the internet. .
@tacoboutjoysI wish I could give her customers for Christmas♬ In My Room – speedlist
It is due to cases like the ones mentioned above, that there is evidence of the great importance of the digital community in the creation and promotion of businesses and therefore the current economy, since it can make any topic, company, brand, undertaking go viral. and in general any conversation, either for better or for worse.
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