Part of the strategy marketing of Tesla is to turn its products into objects of desire and status.
Tesla invested more than 4.5 billion dollars in the Mexico plant, which will be capable of producing up to one million electric cars per year.
Until a few hours ago, Tesla had the luxury of giving up traditional advertising, however, Elon Musk reported that this will change when he gives up. opportunity to test a little advertising to see how it works for the brandthis after the annual meeting of Tesla shareholders in Austin, Texas, United States.
Notably Tesla is the brand that sells the most electric cars worldwide, in the first quarter of this 2023 it sold more than 422 thousand vehicles worldwide, with Model 3 and Model Y being the best sellers. While Elon Musk, CEO of Tesla, It has practically relied on its popularity in networks to promote the brand and to position it.
But Tesla is not the only brand without marketing traditional, even if we are realistic, all brands have advertising. Zara of the Inditex Group uses the marketing of influencers and a clear example happened with the Duchess of Cambridge when she wore a dress from the brand one day after her wedding to Prince William. Another brand that does not use traditional advertising is Krispy Kream, which focuses on the marketing by word of mouth and in marketing digital, leaving aside traditional media such as television.
On the other hand, Costco has shown that without advertising you can occupy a place within the top 10 largest retail companies. This brand boasts of not having an advertising strategy in exchange for paying more attractive salaries to its employees.
The high interest rates set by the United States Federal Reserve, added to a difficult economic context, have made loans to buy new cars less attractive, an issue that Tesla CEO Elon Musk is aware of. Without forgetting that in recent months the prices of cars have been modified on several occasions.