Tesla is working on a redesigned version of its Model 3 with the aim of reducing production costs while focusing on the amenities that attract buyers.
The project, codenamed “Highlands” according to the report published on the website of tech spotwill aim to reduce costs by reducing the number of individual components used in the interior of the vehicle.
Additional revisions, including changes to the sedan’s exterior and powertraincould also accompany the update according to a source familiar with the matter.
Tesla has been known to use casting machines to create larger, unique components to reduce costs and speed up assembly. Limiting the number of individual components used in a build would also put less pressure on the supply chain.
What does Elon Musk think about it?
Earlier this year at a Baron Funds conference, Elon Musk, the CEO of the electric car maker, spoke on the subject of Tesla parts: “Over and over again, we find pieces that are not needed. They were placed there just in case or by mistake. We removed so many parts from a car that did nothing.”.
The facelifted Model 3 will go into production at Tesla’s gigafactory in Shanghai, China, beginning in the third quarter of 2023. Production is also expected to occur at Tesla’s Fremont, California plant, but it’s unclear when work will begin. over there.
Tesla is facing increased pressure from traditional automakers on the electric vehicle front, including Chevy with its new Blazer EV and the all-electric Ford F-150 Lightning. GMC also recently announced its 2024 Sierra Denali electric pickup truck starting at $107,000 before dealer fees.
Tesla’s most affordable Model 3 starts at $46,990. In the most recent quarter, the company produced a combined 345,988 Model 3 and Model Y vehicles.