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A study de Teads found the importance of inclusion in Latin America.
Just as Tenoch Huerta appears in a franchise of Marvelartists like Salma Hayek have already done so, recognizing the importance of Latino inclusion with these movements.
La Mejita Feliz has been a licensing opportunity that has stood out for years in the market for fast food.
Tenoch Huerta gave life to namor and now the character is one of the other protagonists of Black Pantherwhich will appear in the Happy little box of McDonald’s.
In this new installment we see the progress of the inclusion of Latin artists in segments such as merchandisewhich is committed to paying film rights to turn these stories into business opportunities.
Invariably, activities have been determined, which today serve to understand the market and the steps in inclusion that various industries such as content are taking.
One aspect that has been essential in this exercise, as we have seen, has been the launch of stories that are part of franchises and show Latin American personalities in them, especially in Marvel.
“I saw my dark face in the superhero costume, and when I saw my face I saw your face, I saw my face as a girl, who had to have so much courage to dream big,” Salma Hayek recalled at the time, when in the middle of an interview for the Univisión network, recalled that being one of the protagonists in the eternals of Marvel, meant for her a greater inclusion of the Latino community in the film industry.
“I saw the faces of all the girls. I realized that a door had opened where I was not alone, but in that suit we were all Latinos together who have waited so long for this moment, “she recalled on that occasion.
At the Latin American level, the issue of inclusion as a matter in charge of brands has important measurements. In one of the most recent projections in Teads, it was found that 27 percent considered this to be an important measure.
“During a 2022 survey of consumers in Argentina, Brazil, Colombia, Chile, Mexico, and Peru, 27 percent of respondents said it was important to them that the brands they consumed promoted diversity and inclusion in the LGBTQIA+ community. . However, more than half of those surveyed said it was not important to them at all. A. Gutmannresearcher in advertising and marketing within Statistical.
Tenoch Huerta in the Happy Meal
“Black Panther: Wakanda Forever” is the last license to appear in the Happy Meal of McDonald’s, where they have prepared to include the characters of the film in toys, which pay tribute to names like namorplayed by Tenoch Huerta.
“The first movie of Black Panther inspired a new generation of lovers of Marvel, and that’s because of the powerful story it told, brought to life by an incredibly talented and diverse cast (…) this sets a whole new standard for big-screen representation. And now, we’re excited to bring that experience to our restaurants and help fans see and celebrate their inner hero with this new Happy Meal, because seeing is believing.” Jennifer Healanvice president of marketing of McDonald’s‘s.
This series of bets on merchandising tapes that make new exercises of inclusion allow us to assume new practices where the representation of communities such as the Latin grows.
