Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
Tracker has a new CEO. Tracker.mx, the leading insurance comparator in the country, restructures its management and appoints Pilar García as CEO in Mexico. New ideas, projects and horizons, but the same philosophy: to grow the insurance sector in the country and position Mexico as an Insurtech benchmark in Latin America. Pilar studied Marketing, Advertising and Public Relations in Italy, and for more than a decade, she has been developing her professional career in the field of insurance. She has participated in the opening and growth of the Spanish broker: Insurance.com, acquired by Rastreator in 2015, becoming part of the founding team. Since 2017, as co-founder, she has led the Operations and Marketing departments for its subsidiary in Mexico. She is an Insurtech entrepreneur, she was also part of the AIM (Insurtech Association of Mexico) as a director, and since June she assumes the direction of the leading insurance comparator in Mexico and Spain. the new head of Rastreator.mx firmly believes that values are essential for cooperation and teamwork as a basis for the development of knowledge, as well as enhancing skills. He also comments that he is happy to have started the opening project in Mexico from scratch because it has allowed him to shape it and position it in the best possible way to achieve the goal of leadership in insurance comparison. “The Insurtech sector is evolving by leaps and bounds and has a lot of growth potential in Latin America. Being part of this ecosystem is an experience that allows us to meet and meet the needs of both insurers and users and from a much more organic perspective. the key of Tracker.mx it is betting on the democratization of insurance products, ensuring the empowerment of consumers, who have the freedom of decision, choice and, of course, purchase” the director tells us.
Telcel triumphs with the first edition of Gamery México. Video game and esports fans had the opportunity to live in Mexico, hand in hand with IFEMA MADRID and GGTech Entertainment, for the first time GAMERGY presented by Telcel, the gaming meeting with the greatest international projection. The event took place at Expo Santa Fe from Friday the 26th to Sunday the 28th. This first edition of GAMERGY Mexico presented by Telcel had more than 56 thousand people who attended during the three days of the festival. In addition, more than 980,000 viewers followed the event through the different broadcast platforms. The event sold out Friday and Saturday, on Sunday it reached 95% capacity. GAMERGY Mexico presented by Telcel, had esports and local music as protagonists. In the LLA Closing Final, the Isurus and Estral Esports teams competed on Saturday with honor and pride to represent the region. The capacity of the main stage was completely filled and the public enjoyed the live show on the Telcel Arena stage. Isurus took the glory in a final where he won 3-2. The application that allows users to play and interact, obtained more than 1,100 daily visits since its publication on August 15, increasing very significantly during the three days of the event GAMERGY México presented by Telcel was an unprecedented festival for the industry and the country. It is the beginning of a journey with the objective that the entire local gamer community can live first-rate experiences and access the same quality standard in Latin America as Amazon GAMERGY in Madrid. For Juan Diego García Squetino, director of business development at GGTech Entertainment America: “GAMERGY México presented by Telcel has been the largest esports and gaming festival in the country in recent years. An entertainment that united all communities and families. Big teams from the scene, brand sponsors and publishers were major players along with all gaming spaces.
Snapchat features a Dual Camera. Snapchat Camera is one of the most used cameras in the world, so now it has introduced a new feature where snapchatters can capture multiple perspectives at the same time, so everyone can be a part of that amazing moment, while happens. Open the app and you will see a new icon in the toolbar for the camera. The new Dual Camera feature allows you to use your phone’s front and rear cameras at the same time. With a simple tap, you can start creating Snaps and Stories, or more elaborate videos for Spotlight. So you can share the two perspectives of the moment instantly! This feature offers several template options, including portrait, landscape, picture-in-picture, and crop formats, in addition to popular Snapchat creative tools like Augmented Reality Glasses, Stickers, and the ability to add music. The Dual Camera is available worldwide from today for devices with the iOS system (iPhone XS/XR or higher) and in the coming months it will also reach smartphones with the Android operating system.
NVIDIA and Dell Offer a New Data Center Platform. NVIDIA and Dell announced a new data center platform designed for the AI era, bringing cutting-edge AI training and inference, data processing, data science, and zero-trust security capabilities to enterprises around the world. The new platform combines Dell PowerEdge servers with NVIDIA BlueField® DPUs, NVIDIA GPUs and NVIDIA AI Enterprise software. Additionally, it has been optimized for VMware’s vSphere 8 hybrid cloud platform, which was also announced today. Businesses can immediately experience the new platform at NVIDIA LaunchPad, a hands-on lab program that provides instant access to hardware and software for end-to-end workflows in AI, data science and more. “AI and zero-trust security are powerful forces driving the world’s enterprises to rearrange their data centers as computing and networking workloads skyrocket,” said Manuvir Das, director of Enterprise Computing at NVIDIA. . “VMware’s new vSphere release offloads, accelerates, isolates and protects the data center operating system on the NVIDIA BlueField DPU and frees up compute resources to process the intelligence factories of the world’s enterprises.” “Dell and NVIDIA’s long tradition of collaborating on next-generation GPU-accelerated data centers has already enabled tremendous progress,” said Travis Vigil, senior vice president, portfolio and product management, Infrastructure Solutions Group, Dell Technologies. “Now, through a new platform that brings NVIDIA’s powerful BlueField DPUs along with NVIDIA GPUs to our PowerEdge server platform, our continued partnership will offer customers large-scale performance and enhanced security capabilities to help organizations solve some of the world’s toughest challenges.
Dogo Creativo’s “glass wedding” with Advertising. Fifteen years and hundreds of clients are what connect the world of advertising with Dogo Creativo, a firm that operates in the region and is the pride of the Codd brothers, founders and current directors of the company. In the .com boom, entrepreneurs were given the opportunity to form a joint venture to operate in marketing, design and advertising. Thus, the business began its operations in the United States in 2007, precisely in Miami; to reach the year 2022 with representation in Munich, Kuala Lumpur, New York, Mexico, Bogotá and the great city of Buenos Aires. With all these captured markets, the firm managed to be recognized this year as “Best Full-Service Digital Agency – New York” by AI Global Media, awards that have shown a reward for the effort and discipline of the agency. “Most of our growth has come from innovating rather than looking to deliver more of the same. We have avoided contributing to the problem of the lack of growth of companies, instead, we are offering values to build long-term loyalty through an architecture responsible for a great work between agency and client”Ricardo Codd explained. In the post-pandemic year, the firm began its digital transformation focused on the metaverse, an instance in which it laid the foundations for the current business model, which so far in 2022 has generated “outstanding” results. “I am proud of the achievements and commitments that we have reached as a team over these 15 years”highlighted Marcos Codd, within the framework of the celebration of the anniversary of its foundation. Dogo Creativo has become one of the most recognized agencies worldwide, it is currently in negotiations to open operations in one of the most attractive markets at this time, Australia.
Kids&Us increases its international expansion. Kids&Us the leading English learning method for boys and girls in Spain, will start the next academic year 2022-2023 with 21 new schools internationally: 4 in Vietnam, 16 in Italy, and 1 in Mexico. In this way, Kids&Us continues to consolidate its brand and international presence, taking its innovative methodology to all corners of the world. Founded in 2003 by the philologist Natàlia Perarnau, Kids&Us adopted franchising as an expansion model in 2008 with the aim of boosting its growth, thus creating a community of franchisees who share not only business knowledge and a competitive advantage, but also values based on the importance of learning languages at an early age and the excellence of a job well done. The company currently has a presence in 10 countries: Spain, Andorra, France, Italy, Belgium, the Czech Republic, Mexico, Japan, Morocco and Vietnam, with more than 550 centers, 19 of them in Mexico.