Innovations in artificial intelligence and machine learning, cloud and “Everything as a Service” (XaaS), hybrid work, automation, Customer Data Platform (CDP) and cybersecurity. These are the trends for the digital transformation of organizations in 2023, according to technology specialist Filipe Bento, founder and CEO of Br24, official distributor of Bitrix24, a platform that brings together 35 tools in a single device.
For the executive, digital transformation ceased to be a differential a long time ago and became a necessity for companies of various sizes and economic activities. “Taking advantage of the fact that we are at the beginning of the year, when the plans are fresh and the will to put them into practice is in full swing, it is a good time to assess the trends and move towards them.“, he pointed.
Below are the six trends listed by Filipe Bento:
1 – Artificial intelligence (AI) and Machine Learning (ML) in everyday life
For the CEO of Br24, AI and ML must be incorporated into the organization’s daily routine. “An AI system shines when it is used for repetitive, manual tasks or to obtain relevant information at any time, freeing up employee time so they can run the business to have the greatest possible positive impact.”, he highlights.
Furthermore, it goes on technology can work 24×7 (24 hours a day, seven days a week), with no time limits. He adds: “Artificial intelligence must be complemented with machine learning, that is, with the use of data so that technology learns more and more, continuously improving its performance.”. These tools can also gain a lot of momentum with the use of blockchain technology, which ensures transparency and immutability of data.
2 – From the cloud to “Everything as a Service” (XaaS)
Filipe Bento identifies that the way “is open to take a leap, a next level of technology in the cloud”. The trend, he stresses, “It is amazing news in this field.”. The expert notes that organizations are moving intensively to migrate information to the cloudTo access “from anywhere, anytime”.
This increase in demand has led to the development of solutions with greater scalability and better results, he highlights. “Reflecting this development, many companies are also beginning to switch to XaaS: everything as a service. That is, all products and services available as cloud-based subscription services. Instead of a fragmented offering, everything from storage, security to communications is going digitalBento explains.
3 – Hybrid work is here to stay
The executive believes that 2023 marks the consolidation of hybrid work as the rule in many organizations: “The most critical phase of the pandemic intensified remote work and, as the situation improved, a hybrid between remote and face-to-face was built. This tends to consolidate after the adaptation period experienced by companies and employees”.
4 – Automation accelerates
For companies that have not yet adhered to this process, or are in an early stage, there are affordable and cost-effective ways to implement automation, suggests the Br24 CEO. “Between them“, exemplified, “the use of robot software, or RPA (Robotic Process Automation). That is, using robots for repetitive tasks such as data entry, recruitment or payroll processing”.
Filipe Bento also cites the low-code or no-code development role (codeless), with intuitive drag-and-drop interfaces.
5 – Cybersecurity
Noting that there is daily news about cyber attacks, or attempts, the expert points to even greater concern and innovations in cybersecurity as one of the trends in digital transformation for 2023. “The trend is towards increasingly robust and accessible solutions and investments in data security”, he believes.
6 – Customer Data Platform (CDP) with machine and personalization
“From a customer’s first click on your social media channels to verification of their order on your website, every interaction is a valuable source of information.”. With this statement, Filipe Bento emphasizes the importance of organizing and translating “thousands of data points along the customer journey into actionable insights”, which requires a CDP.
He argument: “CDP unifies all customer data in a single view, connecting that data to the real person via a real-time profile, allowing decision makers to easily analyze insights and act quickly to drive conversions. It’s a trend that can’t be ignored.”.
Finally, the CEO of Br24 highlights the importance of each manager looking at their organization and obtaining a diagnosis of the degree of digital transformation in which it is locatedto assess the most appropriate solutions and paths.
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