After Christmas comes the sales or so they say … however, for Take Two Interactive This January can be quite expensive. The American company tried last year to acquire Codemasters and finally it was Electronic Arts that managed to close the deal. This year, Take Two bets on Zynga, a very popular company in smartphone games and Facebook. The agreement would be the biggest to date in the world and would have been encrypted in $ 12.7 billion.
Take Two Interactive acquires Zynga for $ 12.7 billion
The American giant can already boast, if it can be boasted of that, of having made the largest acquisition to date in the video game sector. The acquisitions of Supercell by Tencent and Zenimax Media by Microsoft.
In the end, in this industry, profit is sought and Zynga, despite making simple games, raises a lot, as it happened with Glu Mobile, King or with Supercell. The fact is that with this acquisition Take Two is fully immersed in the world of smartphone games, a lucrative business in the form of micro payments.
We still have to wait for the operation to be completed, remember that with Codemasters EA managed to make a more interesting offer and took the company specializing in simulation video games. If it materializes, we would have the big players in the industry making big bets on the smartphone market. It all started with Activision Blizzard with the purchase of King, followed by Glu Mobile by EA and now Take Two Interactive.
Even with these efforts, the leader in this sector is Tencent with his study TiMi with which Microsoft has reached an agreement. The Redmond giant has failed countless times in the smartphone arena and has decided to trust the market leader.