Interest in the mobile and tablet gaming market has grown exponentially and take-two Interactive has announced a multi-million dollar acquisition with a figure amounting to $12.7 billion of dollars to take over the study Zynga, which a few yesterdays ago gained great relevance with the phenomenon of farmville.
This transaction has generated divided opinions both in the stock market and in the community. gamer. In the first case, the actions of take-two decreased while those of Zynga increased, hours after the news broke. For their part, the followers of the brand contemplate that support for traditional platforms such as consoles and PCs could be affected.
Although it could be perceived as a risky strategy, it is a fact that there will be tangible benefits in the short term, since Zynga enjoys a robust technological infrastructure to run games on mobile devices and browsers, allowing take-two, eliminate development costs and focus solely on adapting their iconic franchises.
It is foreseeable that in the not too distant future we will see titles with a casual or free to play approach, focused on licenses such as bio shock, Borderlands, Grand Theft Auto, mafia, Max Payne,Midnight Club, NBA 2K and Red Dead Redemption. It is only a matter of seeing which will be the first of them to make the leap to the new format.
Although there is doubt that take-two could move away from the creation of new installments of his acclaimed series such as Grand Theft Auto under the traditional blockbuster format, there should be no cause for concern, since the American company is an expert in maintaining the profitability of its products.
An example of the above is that Grand Theft Auto V has appeared on three generations of consoles and has sold more than 155 million of units, so unlike other companies, Take-Two can balance its traditional business perspective with that of its most recent acquisition.
This maneuver is not something new, but an industry trend, since during 2021, Electronic Arts had also done the same, buying Glo Mobile Y Playdemic, while Ubisoft made clear the desire to publish its most recognized sagas on smartphones, gradually moving away from AAA developments.
It will be interesting to know what other plans he has prepared take-two and its subsidiaries, since speculation persists about whether in 2022 it will be the revelation of the expected GTA 6. Likewise, the NFT they will continue to give something to talk about, and at some point the multi-cited firm will try to venture into that controversial but lucrative business model.
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