Millions of people look forward to sales seasons throughout the year to make purchases big and small. One of the most important is the hot sale, which this 2023 will take place from May 29 to June 6 (some businesses have already started). This event is an excellent opportunity to purchase items that you might not pay at regular price, and one of the favorite categories for this type of purchase is fashion.
According to surveys, 7 out of 10 Mexicans are ready to hunt for offers in Amazon, Free market, Shein and the long list of businesses that will have discounts, sales and promotions during the hot sale.
If you are reading fashion tips in Entrepreneur.com, chances are you know the importance of taking care of your money and investing it instead of spending it. So, just like in business and investing, if you’re going to revamp your wardrobe to match career success, you must have a strategy.
The difference between spending and investing in fashion
When it comes to buying on sales, it is normal to go directly to the cheapest garments, thinking of taking more pieces for the same budget. However, If your goal is to look like a Silicon Valley CEO, you should bet more on quality than quantity.
I’ll give you a concrete example…
Suppose you have to choose between a high-quality 2,000-peso pants or 4 brand-name 500-peso pants fast fashion. Your first instinct would be to take more pants for the same price, but if you think about it it doesn’t suit you.
According to a Profeco study, ‘fast fashion’ tends to be of lower quality and “disposable”, as it wears out faster than that of more prestigious brands. Therefore, those 5 pants are likely to go to waste in a matter of months and at almost the same time.
On the other hand, garments made with more resistant materials and finishes tend to last for years and even decades. Ask your grandparents or uncles, they surely have clothes and shoes that they have been wearing for 20, 30 or 40 years and they are still intact, because ‘they don’t make them like before’.
This does not mean that what is expensive is good and what is cheap is bad, nor to demonize the fast fashion; in fact, it’s a good option for trying out new styles or ‘being in style’ and complementing higher quality items.
Of course, we must evaluate the price/quality ratio before filling the cart. Under this scheme, purchasing a single expensive item of clothing is an investment, while inexpensive or temporary clothing would count as an expense.
Also, take into account that in professional and business environments, image is still very important. Despite the fact that the trend is for silent luxury (wearing very expensive, but simple clothes and without flaunting the brand), what you wear has everything to do with how you are perceived and how you are treated in environments top: they do know the difference between a Rolex and a Casio.
You need a strategy for Hot Sale and any sales season
To make the most of your purchases in this and other sales seasons, you must be clear about what you want and how you plan to get it. So your strategy should be more or less like this:
check your closet, search and compare
Make an objective list of the clothes you really need and determine which ones are priorities and what to expect. Then, investigate where they have the products you want to be clear where you should buy them according to the promotions, offers or discounts they handle.
Set a budget and stick to it
It’s all too easy to get carried away with the sales and buy without restraint, but here it is about being smart. You can assign a budget for what is necessary and another for the ‘tastes’, because you never know what offer is going to be presented to you in Hot Sale. You may be able to find some cheaper or ‘on trend’ items that would go well with your new, more sophisticated look.
Opt for established venues and secure platforms
Buy in physical or online stores that guarantee the purchase and delivery of the products, as well as their quality and that they are original. Even if you prefer to buy luxury clothes on pre-loved or ‘second-hand’ fashion platforms, check that it is a serious page with a good reputation (at least online).
So what clothes should I buy on Hot Sale?
It is difficult to list the clothes that a successful business or professional should have in their wardrobe. It all depends on the style of each person, their budget and the environment in which they work.
For example, perhaps the creative director of a marketing agency would be better off investing in Hugo Boss or True Religion jeans than in an Armani or Gucci suit; a purchase that should be considered, for example, by an executive with a mid-to-high position.
However, there are key pieces that can enhance any professional look, even if you combine them with cheaper, seasonal or trendy clothes.
Some must-haves in the executive closet are:
- A coat or trench coat. Look for a versatile cut and texture that will keep you warm in fall/winter but can also be worn to an event on a balmy night.
- A semi-formal outfit. Check that you can use it both in the office and in casual events, presentations or business meetings.
- A white shirt. If there is more than one and in different styles, the better: they never fail, they go with everything and they save your life when you don’t know what to wear.
- A tailored suit tailored to your needs. If the store does not have a tailor service, take it with yours, but make sure it is not loose or tight, your entire look depends on it.
- A black dress or ‘little black dress’. Even if you are the most reluctant to skirts and dresses, you will need it.
- Bag, backpack or briefcase. It is the most important accessory if you carry your things from one place to another. Since it must look professional, be resistant and ‘all terrain’, do not skimp if you find one that meets these requirements.
So you can wear the new with the rest of your wardrobe, choose classic cuts and neutral colors: black, white, beige, gray and navy blue.
He too millennial pink and the jean count as neutrals, and even some experts in fashion and professional image include in this category prints such as checkered, dotted and leopardfor the more extroverted or relaxed executives.
Now, go shop the Hot Sale like the business person you are, to look like the successful millionaire Silicon Valley CEO you want to be.
By: Mairem Del Rio
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