Super Mario is a benchmark video game in the entertainment industry, it has sold more than 370 million video games worldwide since 1985, the year in which the first Super Mario Bros. game was launched in Japan. The famous Italian plumber with his red cap and blue overalls are hallmarks of this character throughout the world.
“The inspiration for this collaboration came from our desire to ‘gamify’ and bring excitement to our new wellness app, and Super Mario instantly came to mind,” says Frédéric Arnault, CEO of TAG Heuer.
TAG Heuer Connected, offers an unrivaled amalgam of refinement and elegance that creates, with pure watchmaking tradition, a state-of-the-art, custom-designed and performance-oriented digital experience.