the watch maker TAG Heuer has partnered with the well-known NFT community surrounding the Bored Ape Yacht Club and CLONE-X collections to create a smartwatch that displays NFTs and connects with wallets like MetaMask and Ledger Live.
The company claims that the functionality of the TAG Heuer Connected Caliber E4 will be simple, and that the NFTs will be transferred to it via a linked smartphone. The device supports both static and animated NFT artwork, and multiple NFTs can be transferred to the watch at one time. TAG Heuer stated that the artwork on the NFTs can be resized and placed in three available layouts within the watch.
The current capabilities of the smartwatch and the way it handles artwork and NFT display are described in a TAG Heuer blog post:
“Some NFTs are still images and some are animated GIFs. The TAG Heuer watch face will support these formats in great detail, with endless loop animations.”
The device will also have the ability to connect to a blockchain network and verify NFTs held by the user. TAG Heuer describes the feature in its ad saying, “Verified NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.”
This new NFT functionality will be available as a free update to all Tag Heuer Caliber E4 owners via the Apple and Google Play app stores.
TAG Heuer continues to grow in the web 3.0 space by utilizing a team of in-house developers for projects related to blockchain implementation. In May, TAG Heuer partnered with BitPay to start accepting payments in Bitcoin and eleven other cryptocurrencies, including several dollar-pegged stablecoins. Watches with NFT functions are not an entirely new idea, as Bulgari, Jacob & Co. and others have entered the market in recent months.
NFTs or non-fungible tokens grabbed the media spotlight in 2021 with individual sales reaching into the tens of millions of dollars. Despite recent general market conditions and falling NFT prices, sales remain stable.
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