Let us remember that the objective of this modality is to guarantee that companies take into account not only their profitability, but also the impact on the world and society as a whole, which is why more and more companies adopt ESG, regardless of its spin or its size.
According to an investment management study, 88 percent of companies with strong ESG practices showed better operational performance: 80 percent of them had their share price positively influenced by good practices and companies with strong sustainability scores they showed better operating and performance results and represented less investment risk.
ESG is an important factor in the performance of companies and is the best indicator of environmental, social and governance success. This means that companies that pay attention to ESG may perform better than those that do not. Furthermore, it is important because it touches the heart of how we live and how we want to live.
In the end, a truly purpose-driven ESG strategy can serve as a strong differentiator, build trust, enhance consumer engagement and protect reputation; In short, it enables long-term growth while having a positive impact on the greater good.
“We are seeing a shift in audience attention in the last few months of 2022,” Dave said. Armon, CEO of 3BL Media. “Stakeholders are focusing on the actions companies are taking to respond to the most pressing issues, and this is reflected in the categories that receive the most views per topic on our network.”
The topics with the highest number of views are:
- Sustainable Finance and Socially Responsible Investment
- Awards, qualifications (ratings) and classifications (rankings)
- Green infrastructure
Those topics on which there were more publications:
- Diversity and inclusion
- Philanthropy and Cause Initiatives
- environments, environment
- Responsible companies and commitment to employees
- Awards, ratings and rankings
Over the course of 2022, the content topics broadcast by brands changed little, a strong contrast with rapidly evolving audience interests.
“Audiences are certainly paying attention to the news of the day, from the energy crisis and election issues to developments at COP27, and are looking to top brands for leadership,” said Charlie Wilkie, chief commercial officer at 3BL Media. “Throughout the year, we have seen changes in the topics that the online audience is looking for in ESG and sustainability news.”
At the beginning of the year, the audience responded to the news about the actions that brands took to deliver sustainable and fair financing, investments and social impact. prizes and rankings
they were also important. The vast energy category was the fifth most popular. However, by the end of the year, the focus of the audience changed.
“Communicators can seize the opportunity to connect with a broader audience with stories that speak to the issues most important to the public,” Armon said.
“In the areas of marketing and public relations, we talk a lot about the effectiveness of segmentation. These emerging thematic areas represent an opportunity to further visibility, to those active brands in those areas”.
It is a fact that ASG has the ability to improve a company’s image and reputation, which will attract more investors. It has the ability to affect the final result. It forces companies to innovate, which opens up all sorts of new opportunities. It is good for the environment and therefore good for the new generations.
Transparency can help consumers make decisions about where to invest their money; what products to buy; which companies to support and ultimately how to create positive change in society. ESG matters, companies already know it and consumers do too, what follows is to communicate it with openness and opportunity.