The vegetable milk market has grown at a constant rate in the last 5 years, more than doubling its sales volume, gaining participation within the liquid milk category up to the current figure of 6% representation. It is a worldwide phenomenon.
They are also suitable for those who suffer from lactose intolerance. An important fact is that most humans gradually lose lactase after childhood. It is an intestinal enzyme that allows us to digest the lactose present in milk. For this reason, between 30% and 50% of adults suffer from lactose intolerance, according to the Spanish Society of Digestive Pathology.
In that framework, Orasí, vegetable drink of Italian originhas generated significant international recognition for its quality and variety, since it was chosen the third best vegetable drink in the world in the ranking of the Abillion report in 2022. The report was based on more than 2 million consumer reviews and compared 3,500 plant-based dairy products from Abillion members in 86 countries.
Replacing animal nutrients with equivalent vegetables
“The consumption of vegetable milks in line with the development of a healthy eating habit seeks to replace animal nutrients with equivalent vegetables. In this line, the soybean variety, due to its high protein content, is the favorite of our consumers. They are followed by almonds and oats for their calcium and fiber content,” says Alexandra Cubillos, Head of Marketing Master Martini Chile.
But vegetable milks are also more sustainable. If you’re concerned about the environmental impact, you’ll find another reason to switch to non-dairy milks: the production of greenhouse gases is between two and three times higher in the production of cow’s milk than in non-dairy milks.
Commitment to the environment
Livestock and animal consumption are one of the main causes of the global climate crisis, as they are responsible for around 20% of global greenhouse gas emissions. The emissions of the thirteen largest dairy companies in the world increased from 306 million tons of CO2 equivalent in 2015 to 338 million tons in 2017, according to a report by the Institute for Agricultural and Trade Policy (IATP) from United States.
But not all vegetable milks are the same, in fact the Italian Orasí, which meets the high quality standards of the European Union, has with 3 varieties: Traditional, Organic and Barista. And they will continue to innovate. Master Martini Italia, owner of the brand of vegetable drinks, redesigned its packaging so that together with the characteristics of the product reflect your values and brand identity with the consumption trends of your group of consumers who have a lifestyle that seeks balance and well-being, especially all those who have been in search of a healthy social life, where sport and Mindfulness have leadership.
On this path and looking for new consumer trends, Orasí will bring a new Traditional Oat variety in the coming months, thus completing the portfolio of Organic Oats and Barista Oats. “We want to reflect the essence of Orasí, which is to be more than milk, but rather a style of living life, in balance, seeking well-being, happiness, harmony, that is, enjoyment in a healthy way”, reinforces Alexandra Cubillos, Head of Marketing Master Martini Chile.
More friendly
It should be noted that plant milks have a lower carbon footprint, some between 63% and 78% less than milk of animal origin. Concern for animal welfare during transport and the production process of dairy products is not a problem with plant milks.