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Like the study, we have witnessed important changes in consumption that show how valuable the market has become.
There are very important data that show how valuable the consumer market has become today, motivated by seasonality.
As this study we have witnessed a number of insights that give us an account of the value that is placed on the market.
Easter it has become a key scenario to execute from promotions to studies, to find out how the consumer behaves today.
Before this exercise, interesting activities are defined, such as those that have to do with the way in which brands integrate with the consumer on special dates.
To have a measure of how these special dates affect the consumer, a study called “The Most Popular National & Religious Events” He realized what special dates the consumer identifies with, realizing that Mother’s Day is the fourth most important day for consumers in the United States; Christmas follows, with 76 percent; on Father’s Day, 70 percent and Halloween by 65 percent of consumers.
special Easter
An analysis done by Sam’s Club determined that between booths, flights that are paid for on a trip or gasoline, there are a series of expenses to consider on vacations such as Easter.
Given this cost, the impact that price volatility has generated in the market in the face of challenges such as having to vacation on seasonal dates is striking.
Faced with this experience, a resource that we cannot lose sight of in consumption is the one that has to do with the way in which brands are getting involved with the consumer.
“A motorist spends 822 pesos in the six booths that are on the road from Mexico City to Acapulco, while motorcyclists must pay half, according to data from Capufe,” he cites research carried out by Sam’s Club.
Within the planned budget, it is estimated based on the analysis of Sam’s Clubthat an average consumer spending is 169 dollars a day, when it comes to a Mexican consumer who is abroad, while in Mexico only four out of ten Mexicans travel once a year.
This projection is an interesting precedent of what consumption is like on special dates and that, as we have already seen with the study “The Most Popular National & Religious Events” and the analysis of Sam’s Club, there is a special provision to take special dates as a pretext for rest.
The foregoing has evidently led brands to become an example of interaction and of being able to integrate the consumer in increasingly valuable tasks, considering that with this main activities in the market have been defined.
This has given an account of important activities that have allowed major activities in consumption, such as those that have to do with the way in which the consumer has been involved in the market.
Having said this, it is important to consider the resources that today are used to understand the market and define increasingly valuable activities to take advantage of the tasks that have been imposed on the market.