During the first quarter of this year, the companies in the telecommunications sector, where the streaming platforms are located, registered the highest percentage of overdue portfolio, with users who have debts ranging from 1 to 120 days, as established by data from the first quarter of this year. quarter of the year collected by Coperva, a collection services startup.
During the first three months of the year, we observed that the digital platforms had the highest volume of debt, with an allocation of 300,000 clients, followed by departmental cards (35%), bank cards (25%) and financial services ( twenty%).
The Non-performing portfolio figures rebounded compared to the previous year as a result of the high demand and diversification of services via the Internet, as well as various economic problems of customers.
This can represent a great challenge for organizations, especially if they have a high number of users who use premium services, since being more expensive, they require greater financial planning on the part of the users. Additionally, it is very easy for them to change platforms without concluding pending commitments with other companies.
Another factor that contributed to the increase in overdue portfolio on streaming platforms is the difficulty in canceling subscriptions, which means that they continue to receive services for which they are not paying.
Either errors in the billing process or in the collection management; including the lack of updating of personal data of the users, such as changes in the information of the credit card or email address that can hinder communication between the platform and the user to make the payment.
Men, the most indebted in streaming services
Coperva specifies that the profile of users with the highest level of indebtedness are men, between 25 and 40 years of age, with a low-medium socioeconomic level.
Although in some cases the delay is due to economic setbacks, the regularization of payments depends on the user’s own behavior and whether or not he wishes to fulfill his commitments. On average, most customers who want to do so improve their debt in 1-3 months. We are talking about 25% of the total number of people assigned.
It should be noted that, in addition to platform users, other sectors that registered an increase in non-performing loans during the first quarter of 2023 were bank and departmental credit cards, which may be the result of various factors such as lack of income, unforeseen financial or misuse of credit.
Although we had increases in delinquency during the January slope, credit cards, whether bank or departmental, have a high recovery rate, which demonstrates a good job of collection offices to negotiate these debts, offering affordable amounts and times for users to meet their financial commitments.
Alan Ramirez Flores Founder and CEO of Coperva, a leading non-performing portfolio recovery firm. It has various recognitions for innovating the industry in which it participates. Author of the book Leadership for [email protected] Lecturer.