Strategies to attract patients during the Hot Sale 2022

Strategies to attract patients during the Hot Sale 2022
  • Paying attention to detail is one of the keys to achieving total patient satisfaction.
  • On this occasion the Hot Sale 2022 will be held from May 23 to 31.
  • It is considered the most important ecommerce event of the year.

A permanent objective of entrepreneurs is to seek the growth of their businesses. Growth must be aspired to at all times and, in fact, there are times of the year created to fulfill this purpose. With this in mind, if you want attract patients then take advantage of the Hot Sale 2022 which on this occasion will take place from May 23 to 31. It is an ideal date to boost business.

What does it consist of?

In simple words it is the event of e-commerce most important of the year. Many companies prepare their online sales platforms and mobile applications and invest in promotion, but often neglect patient service strategies. It seems something minimal but many times it makes the difference between capturing a patient and losing him.

Now, this date acquires greater relevance for the current world that we live in. Since the Covid-19 pandemic, having an internet presence has become essential. In your case, it ranges from offering online medical consultations to selling medicines through digital media.

In accordance with a study prepared by the Mexican Association of Online Sales (AMVO), 54% of the people surveyed will only make purchases online during Hot Sale and nine out of 10 will only use digital sales platforms to make their purchase.

In addition, he points out that in Mexico the downloads of e-commerce applications have grown by up to 25% compared to last year. Which is an indicator to expand digital commerce spaces and generate more income, resulting in something beneficial if the potential buyer has a good user experience.

From 2014 to the last edition of 2021, commerce through web pages has multiplied 47.25 times the number of visits to the sites of participating companies. With this, it already reaches 567 million clicks, which implies a huge challenge for businesses during this period.

From all of the above, we share three basic strategies that will be useful if you want capture patients during the Hot Sale. Remember that right now you should take advantage of any modality to boost your medical office.

1. Know your needs

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According to the results of CX Trends 2022 report by Zendesk, 61% of companies have sought to raise customer service standards. However, only 25% of them are seeking to increase the specific budget to improve the experience of their users.

In addition to a monetary investment, it is necessary for companies to know the needs of their customers. This implies “putting ourselves in the shoes of the end user” and avoiding filling out questionnaires that have been previously used. This technological option offers viable solutions to your concerns and allows you to listen to agents who have previously had contact with them and thus avoid tiring them out.

2. Offer them different avenues of care

According to this same study, only 18% of businesses are satisfied with the customer service channels they offer online and 21% rate it as “extremely easy” for buyers to interact with their company.

In order to achieve better communication and a better experience with the end user, in addition to traditional methods such as email and telephone, there are innovative solutions such as chatbots, which are software applications that simulate conversations with people by providing previously established automatic responses. to clarify doubts, solve problems or put the user in contact with customer service representatives.

Platforms can also incorporate WhatsApp’s “click-to-chat” tool, which displays a window to start a conversation directly on the screen. In addition, social networks are an important way to serve potential users, since according to AMVO, Facebook and Instagram are the platforms with the greatest reach during the Hot Sale. According to Zendesk CX Trends 2022 Report40% of companies use AI to interact with customers and show compliance by users.

3. Don’t waste their time

It is very common for companies starting with a digital transformation to use separate customer service tools. This error causes that, when contacted to follow up on a doubt or a clarification, the agents in charge are not aware if the user has already been contacted previously by another means, generating a loss of time for the client, as well as for the representative of the company.

Investing in strategies to effectively integrate customer service tools should not be viewed solely in terms of return on investment, but in terms of the retention potential it can offer to increase sales volume.