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Statista data shows that sales of Stradivarius Spain reached 883 million euros in 2021.
Stradivarius is present in more than 70 countries around the world. While in Mexico the brand has more than 40 establishments.
Stradivarius was the fifth Inditex brand with the highest turnover in 2017, with a total of 1.48 billion euros.
Stradivarius surprises the fashion world with Artificial Intelligence, the brand makes history during the presentation of its Spring/Summer 2023 collection. Stradivarius launched its first campaign made with Artificial Intelligence (AI), where flowers and striking colors are the main protagonists.
But the Inditex Group brand is not the first to bet on AI, Burger King has already joined this trend after replacing its Community Manager for a smart new alternative. For its part, Microsoft paid millions to OpenAI, the creators of ChatGPT, while Amazon and Meta work on their own Artificial Intelligence.
Another brand that is beginning to experience this new trend is Coca Cola, by launching “Create Real Magic“, a project that invites consumers to create artistic pieces inspired by the brand, such as its logo, the bottle, the polar bears, etc., the only condition is that these creations are made with DALL-E and ChatGPT, the systems of generation of images and text developed by OpenAI. This project is announced on its website and the call is for people over 18 years of age from 17 countries. Candidates will have until March 31 to submit their creations, while the finalist works will be shown in Coca Cola’s outdoor advertising spaces such as those in Picadilly Circus in London, and in Time Square in New York.
The Inditex Group is made up of seven brands, including Stradivarius, which joined in 1999, and Zara, a brand that is in the world ranking of the 100 most valuable brands, occupying position 83 with a value of 21 billion dollars, according to data from Statista.
Inditex made its debut in e-Commerce with Zara Home in 2007, when it launched its online platform in 13 European markets. Just last year, it launched its online store in South Korea, with which it is currently present in 37 online markets.
surpassing reality
The garments from the new Stradivarius collection seem to come to life in these imaginary worlds created with Artificial Intelligence. The campaign stands out for its striking colors and flowers, although it hides a secret, the garments and their models are completely virtual, that’s right, these delicate faces of women that do not exist were created with Artificial Intelligence (AI). Could it be that Inditex’s biggest rival, H&M, will soon respond to this new campaign?
According to a study by Institute for Business Valuein Latin America The country that has most adopted the use of Artificial Intelligence (AI) is Colombia, with 50 percent, above Peru with 49 percent, and Argentina and Brazil with 41 percent. The main reason being that companies meet the growing expectations of customers, in addition to more efficient operations.
AI is currently the most powerful marketing tool, it is capable of disseminating an ad among millions of users in a second. And although there is still a long way to go to reach perfection, many brands are already betting on this technology.