Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
UNITED STATES
Infoblox creates alliance for cybersecurity education. The leading network and security services company today announced a partnership with TD SYNNEXa technology distributor so that your DDI solutions in the cloud and BloxOne Threat Defense are available at the dealer’s Cyber Range, the first cybersecurity training facility of its kind. Whether on-site or online, partners can take customers through training on basic Infoblox security and network services to build the modern enterprise. “The pandemic-driven move to cloud networks first created a larger attack surface for organizations to defend. This has been a game changer for network and security professionals across industries. Not only do they need to learn the tools to build a distributed corporate network, but they also need to evaluate technologies that extend security into the cloud, said Scott Willock, senior director of global distribution at Infoblox. “The addition of our DDI and DNS security products to the Cyber Range creates a live environment for partners and customers to observe and demonstrate our products in person or remotely,” concludes Willoc. Partners can schedule these customer visits through TD SYNNEX or their Infoblox channel account manager. Through the Cyber Range, customers can see demos and take tests that show why our networking products, NIOS and BloxOne DDI, have More than 50% of DDI’s market share. With 1.2 million DNS queries flowing through the Cyber Range network last month, you can also correlate IP traffic down to the device level and see BloxOne Threat Defense, our DNS security product, in action blocking malicious domains and accelerating the search for threats.
MEXICO
Production of the Mazda CX-3 begins. start the production of Mazda CX-3 at the Salamanca plant, Guanajuato. This is the fourth model to be manufactured in the country, along with the Mazda2, Mazda3 and CX-30. Mazda CX-3 was produced in Japan and the transfer to Mexico represents Mazda’s confidence in the Mexican workforce and the consolidation of our country as one of the most important regions for the company. Production of the Mazda CX-3 required a year of planning, an investment of approximately $60 million, and the creation of 100 new jobs. Takuji Iwashita, president and CEO of the Mazda plant in Salamanca, stated: “We plan to produce around 15,000 units per year, which will be entirely destined for the Mexican market, which constitutes the beginning of its new production strategy in the country, with a greater focus on the domestic market, with a view to favoring the growth plans of the brand.” He finished. The Mazda plant in Salamanca began operations in January 2014 and, in 2020, it reached the milestone of one million units produced. After almost nine years of operation, it has manufactured one million 350 thousand vehicles, generating direct jobs for 5 thousand 200 people. Miguel Barbeyto, president of Mazda de México, was present at the event and was symbolically presented with the first Mazda CX-3 unit produced in Mexico. In this regard, Barbeyto emphasized: “It is an honor to be present at this historic moment for Mazda in Mexico. The start of production of the Mazda CX-3 reinforces the commitment to deliver vehicles that care and delight our customers.”
minteo takes web3 to Latin America. minteo, the startup that is committed to bringing web3 closer to Latin America through non-fungible tokens (NFTs), announced the closing of its seed investment round, for an amount of 4.3 million dollars, which was led by world-class investors and that they have financed companies such as TikTok, Sorare and Coinbase. They include Fabric Ventures, Dune Ventures, CMT Digital, Susquehanna Private Equity Investments, Impatient VC, OpenSea Ventures, FJ Labs, SevenX Ventures, Big Brain Holdings, G20 Ventures, Alliance DAO and some other well-known investors. Led by an experienced team, the founders of Minteo have created companies such as Vlipco, the company that managed Wompi and was sold to Bancolombia in 2021; o Easy Taxi, the app that revolutionized the use of taxis and was acquired by the Cabify transport app. This track record demonstrates the founding team’s experience in launching high-impact, fast-growing products. The founders are Santiago Rodríguez, Javier Lozano, William Durán and Sebastián Salazar. Minteo seeks to radically simplify the experience of buying and selling NFTs, making them available to any Latin American with a smartphone, in a very easy-to-use app. Also, by having a strong focus on creators and having an enterprise offering, it hopes to ease access to NFTs for the thousands of digital content creators and businesses looking to start participating in the Web3 and Metaverse economy. Although there are already international NFT marketplaces, according to Javier Lozano, Chief Technology Officer of Minteo, these have not focused enough on the user experience or on facilitating access to the average person, “The platforms that already exist are designed for developers or investors in cryptocurrencies. To have mass adoption, the experience has to be easy. In Minteo, all users will have their own wallet within the app where they store their digital assets, and where they can buy NFTs from their favorite creators, artists or brands, using local payment methods or with debit and credit cards”, explains Lozano . For their part, artists, creators, influencers, entrepreneurs and companies will now be able to mint (register or create on the blockchain) and sell NFTs without having to know about smart contracts, financial technology and more through Minteo.
HAL Company will sell the Freshworks products. HAL Company, the leading technical consulting agency in Latin America with headquarters in Mexico, Colombia and Argentina announces that it will resell the products of Freshworks. The company that specializes in sales, marketing, customer service and helpdesk software automation announced today that it has entered into a reseller partnership with Freshworks Inc., a software company that empowers the people who drive business. The association will allow HAL Company expand its customer and employee engagement solutions by being able to resell Freshworks solutions to companies in Latin America, including Mexico. “The world is facing enormous challenges with the economic crisis affecting many countries. Enabling the workforce to be productive is key for all companies in all industries,” said Cecilia Hayafuji, CEO of HAL Company. “Serving the needs of the existing customer base is also crucial. Now is the time to make digital transformation a reality. Freshworks offers the easy-to-try, buy, and use solutions that midsize and large businesses want and need to digitize even the most complex business processes.” As the only agency in Latin America certified to implement, integrate and migrate data, HAL Company and its technical consultants have the experience of carrying out more than 300 digital implementations of customer and employee experience products and have the knowledge to take advantage of the solutions of Freshworks to delight their customers with a seamless digital transformation.”Freshworks products are modern, intuitive and easy to use. With the expertise of HAL Company and its technical consultants, LATAM companies will be able to more quickly digitize and automate their interactions with customers and employees for faster business benefits,” said Willian Pimentel, Senior Regional Director of Strategic Alliances at Freshworks.
SWITZERLAND
The Plan B Foundation implements crypto payments. The Plan ₿ Foundation, a joint initiative between the City of Lugano and Tether, the technology company that supports the blockchain-enabled platform that powers the largest stablecoin by market capitalization (USDt), today announced a collaboration with GoCrypto to officially bring Bitcoin, Tether and LVGA payments to the city of Lugano. Plan ₿, founded by Tether and the City of Lugano, aims to scale Bitcoin and stablecoin adoption across the city to positively impact all facets of daily life for Lugano residents. It will accelerate the use and leverage bitcoin technology as a foundation for transforming the city’s financial infrastructure. “Earlier this year, Lugano and Tether signed a memorandum of understanding to launch a strategic collaboration through various initiatives, including helping local businesses integrate their existing payment services with permitted stablecoins and Bitcoin,” he said. Paolo Ardoino, CTO of Tether. “We have been working together to ensure the technology infrastructure is ready to support this and today we see all that hard work paying off.” Starting today, GoCrypto payments will be available at nearly a dozen merchants across the city, including McDonalds, art galleries and more. Citizens can easily make payments in USDt, Bitcoin Lightning and LVGA, using their wallets. Over the course of the next 25 days, the city looks to enable even more businesses to accept crypto payments. They anticipate serving over 2,000 customers at the upcoming Plan ₿ Forum, the star-studded bitcoin conference taking place in the city on October 28-29, 2022. By the end of 2023, the Plan ₿ Foundation aims to enable that more than 2,500 merchants accept Bitcoin, Tether and LVGA, three cryptocurrencies.