In 2020, the facial recognition market was valued at $3.8 billion.
North America accounted for 37% of global facial recognition market revenue in 2020.
At least 86 percent of people have heard of facial recognition technology.
Technology has come to help many industries, especially sports. A stadium in the United States is implementing facial recognition technology so that its fans no longer have to use the traditional ticket office.
Facial recognition is a way of identifying or confirming a person’s identity through their face, which systems can use to identify people in photos, videos, or in real time.
In 2020, the facial recognition market was valued at 3.8 billion dollars, and is expected to grow at a compound annual growth rate (CAGR) of 15.4 percent from 2021 to 2028, according to data from Passport Photo Online.
Likewise, the same report mentions that seven out of ten governments around the world use facial recognition technology on a large scale. Therefore, 97 percent of US airports are expected to implement the FRT by 2023.
Facial recognition in the stadiums
The Mercedes-Benz Stadiumis implementing facial recognition, leaving traditional tickets behind.
Atlanta fans who have flocked to the arena in recent days are experiencing a “frictionless entry pilot.” This is how the authorities that manage the stadium have baptized this contactless system.
In this sense, they have explained that this technology allows spectators to access the venue with their face or biometric fingerprint.
Let us remember that this is a system that has been in operation for years, but that it is only now being tested in the sports field for these purposes.
The owners of the stadium mentioned that this tool will be used for both Atlanta teams, different sports, but same accesses, where their fans can choose to enter through the “frictionless entry” lane, and then go to the ticketing, where they will be taken another photo to validate your fingerprint definitively and for the only time.
Once a match has been confirmed, a stadium worker will confirm the tickets that will be used by the fan and their guests, thus granting them free access to the Mercedes-Benz Stadium facilities.
Likewise, the officials of the sports complex explained that only the holder of the adhering account must participate and join during this test phase.
“As one of the first to implement fully digital ticketing, Mercedes-Benz Stadium will continue to innovate our fans’ ticketing experience through frictionless entry. Which will allow our guests to simply enter our stadium and clubs without scanning tickets, touching a phone or even breaking stride.”
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