The sale of the SsangYong brand to Edison Motors has received the go-ahead. Now that the financial situation of the popular South Korean carmaker has cleared up, what plans does Edison Motors have for its recent acquisition? Fully electric mobility will be key in the immediate future.
It has been a little over a week since 2022 has started and one of the most relevant news that will be given this year has already been produced. The operation to sell SsangYong to Edison Motors has received the green light from the court in Seoul (South Korea), which was analyzing all the details of the operation that had been put on the table. An acquisition that shed light on the immediate future of the well-known car brand.
Ssangyong It had been suffering from serious financial problems and although it will remain under judicial administration until the court approves Edison Motors’ rehabilitation plans for the brand, we can assume that its disappearance has been prevented. However, What plans does Edison Motors have for SsangYong? The truth is that this company, unknown in this part of the world to the mass public, has established an ambitious roadmap in which everything will be bet on electric mobility.
Who is Edison Motors and what does it do?
The first determining question we must ask ourselves before going into detail to analyze the future that awaits SsangYong is neither more nor less than who is Edison Motors, the new owner of the iconic brand. It is a young company conceived with the aim of becoming a leading and global player in the incipient market for electric vehicles.
Edison Motors is known in South Korea for the development and sale of 100% electric buses and trucks. The e-Fibird PIEV electric bus with more than 350 kilometers of autonomy is one of its star products. However, it has also launched buses powered by CNG (Compressed Natural Gas). Sustainable mobility has always been a central axis on which it has been working.
Acquiring a brand like SsangYong will allow Edison Motors to accelerate its strategic plans to enter the passenger car market, betting everything on electrification at its highest level.
Edison Motors will make SsangYong an electric car brand
The roadmap set by Edison Motors is clear. And it is neither more nor less than assaulting the car market. On the website of this electric vehicle manufacturer, its intention to launch electric cars and SUVs. Getting all the infrastructure and design, development and production capacity of a brand like SsangYong makes things much easier.
SsangYong has just started its transition process towards electric mobility with the launch of its first 100% electric model. The SsangYong Korando e-Motion is just the beginning of a long list of electric vehicles that the South Korean company will introduce over the coming years. In this product offensive the SUVs will be protagonists.
Edison Motors has signaled its intention to convert SsangYong into an electric car brand. More specifically in a car manufacturer focused on next-generation electric vehicles. It is a truly ambitious transformation process if we take into account that the commercial journey of the company’s first electric SUV has just started. The rest of the models sold in Spain make use of conventional and / or bifuel mechanics adapted to the use of LPG (Liquefied Petroleum Gas).
Edison Motors’ plans include the launch of 30 electric vehicles
Edison Motors has the launch of a whole series of electric vehicles on the agenda in 2022. These include the so-called Smart S that will have a power of 480 kW (626 CV). It will be able to accelerate from 0 to 100 km / h in less than 2.5 seconds while its 100 kWh battery will give it a range of more than 800 kilometers. The company itself takes the Tesla Model S as a reference when detailing the keys to this new electric.
The development of an electric SUV, the Smart X. A model that will point directly to the Tesla Model X but that will stand out for having a more affordable price. In the same way, its coming-out is set for this year. The product offensive that Edison Motors will launch thanks to the purchase of SsangYong includes a total of 30 new electric vehicles by 2030.