Discrimination is an issue that has affected society for a long time, so today it is important to recognize that each person has the freedom to project who they are without being judged. Knowing how to handle personal branding is a tool that will help you achieve this.
Surely you have heard the phrase “How they see you, they treat you” and nothing could be further from reality than what Sonora Grill preached, because its name continues to be maintained on social networks after cases of discrimination were made known on social networks.
The context…
A few days ago, former employees of the exclusive Sonora Grill restaurant claimed that their bosses asked them to divide customers based on their skin color and physical appearance. The area in which they were seated depended on it.
Inside, it was for people with darker skin and on the terrace, for people with white skin to “give an image of status and exclusivity” (according to the owners).
This reached social networks, went viral and triggered people’s discontent as it was shown once again that cases of discrimination are still the order of the day.
Consumers demand inclusion
Today, people demand that brands be more inclusive, contemplating within their values take this approach to generate greater acceptance of their public and that their image is better perceived compared to those that do not.
Sonora Grill is an example of what not to do when you judge someone on their appearance alone. For this reason, it is important to remember that your personal image…
Does not define your values
The way you dress, groom yourself and communicate does not determine what your values are, it is only part of how you choose to share your personality and tastes with the world.
Your skills, temperament, behavior, virtues, defects are part of you and it is unlikely that someone who does not know you can really see them at first impression.
It should not be a reason for discrimination
In accordance with article 2 of the Universal Declaration of Human Rights; everyone has all the rights and freedoms without distinction of any kind of race, color, sex, language, religion, political opinion or of any other nature, within it, your image.
Therefore, your skin color, the clothes you wear or how you decide to project who you are should not be a reason for exclusion and discrimination.
It does not determine your abilities
Dressing in a suit, brand or fashion is your own choice that is consistent with the dress codes of the company where you work; however, that does not establish how capable you are to perform your daily activities.
Although each type of clothing communicates something, be it professionalism, closeness, distance, creativity, insecurity, it is not a rule that the person has the characteristics that others put on clothing.
must be inclusive
Currently more and more brands are joining the inclusion, we are in a time in which they are fighting with more determination for equality and that each person has the freedom to project who they are without being judged; therefore, your personal branding is a tool that helps you achieve it.
Is an expression way
Your clothes, accessories, colors, prints, shoes, are a way of projecting your personal style, that is, expressing part of who you are without having to say a single word.
Iris Apfel, who is a fashion icon, mentions that to have style, you must know yourself and externalize your personality in the way of making combinations with the arrangement you give to your clothing or the choice of each element of your outfit.
There are still many steps to take to have a fully inclusive world; however, if each person puts their grain of sand, we will soon reach that goal. Remember that small actions make big changes.