Although electronic commerce has had significant growth due to the health crisis, what is striking about this format is due to the algorithms used by social networks, which allow the flow of advertising spaces from the various brands to reach the desired audience. . Similarly, these social platforms have become very attractive among entrepreneurs because they allow them to have a space to start their business, without the need to have a physical store, leveraged by the interest and time spent by young audiences and not so young within each platform.
The most established brands have also seen it as a space for their marketing and advertising strategies, since it allows them to open new sales channels through the development of content and many times it can even improve the customer experience. However, it is important that companies properly choose the social network for which the actions will be carried out, because not all of them offer the tools or functions that a business might need. Another factor to take into account in the choice of platforms is the audience, organizations must understand who they are targeting and that it is easier to find the millennials in Instagram what in Twitter either Facebookjust as they should not expect to find a large audience of Baby Boomers in TikTok.
Companies that, for example, have made good use of social commerce are those in the fashion and beauty sector such as Shein, H&Mamong others, those who have developed good exercises, because they know who they want to reach, where they can find them and based on the tastes and searches of users, they can activate the impulse of certain garments, colors, accessories, styles or colors , for instance.
In addition, within the main characteristics of social commerce, it can also be found that they generate direct interaction, since transactions are carried out between companies or consumers and a community is created around the products, as well as allowing direct access to your website. , Marketplace or simply to your social network, making the community grow and your posts are displayed in your feed for greater interaction.
All this, it seems to me, makes it relevant that companies do not stop evaluating the possibility of entering the digital world and social networks in this new way, without forgetting, of course, that the creation of a space or actions like this should not be simply to say “follow us”, but also create an entire experience for the user, supported by multimedia content to enhance communication, give greater visibility to products and of course achieve conversion!