The ephemeral video platform Snapchat will now have new integrations with Bumble and Disney, as well as new tools for content creators, including Gifts, so users can send “payments” to their favorite creators.
Personalize an appointment with augmented reality? Yes, you can already do this through Snapchat. The new update to the app will allow users to send video notes in response to conversations they have in the dating app, and they will also be able to use Snapchat Lenses to personalize their virtual appointments.
This was one of the new tools announced by Snap Inc, the firm behind Snapchat at their annual developer event, during which they also unveiled an integration with Disney to develop new mixed reality experiences in their amusement parks, later this 2021.
Creators in the making
In addition to these new features, available to the platform’s 500 million users, Snap released a new standalone app for creators called Story Studio.
The app, which will only come to iOS at first, will be released later this year and is focused on providing professional editing tools for content creators and a look at the statistics and trends within the app as well as direct access to Spotlight. , the “stories” version of this platform.
According to data from Snap, Stories reaches 125 million active users every month and now adds 5,400 creators to whom it also opened a new income door with “gifting”
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“Snap is expanding monetization opportunities for creators with gifting. (…) When a subscriber sees a Snap that makes their day, they can buy Snap Tokens to send a Gift and start a conversation with the Snap Stars they admire. Snap Stars earn a percentage of Gift revenue received through Story Replies, ”Snap explained in a statement.
Recently, other social platforms, such as Twitter or Clubhouse, have also talked about new forms of monetization for their creators and users, as audiences become fragmented and the reach of these short content platforms continues to grow in reach.
This feature will begin to hit creators’ screens in 2021, both on Android and iOS.
So far, Snap records that creators on its platform have entered $ 130 million in revenue.