Equipment-built cameras may still be inferior to professional digital cameras and SLR cameras, but they are constantly zoomed in and have the invaluable advantage of always being within reach.
According to a report by InfoTrends, the year in which this trend took the leap was in 2017, when the world took 1.2 billion photos, a record number reached by the use of social networks, such as Facebook, Instagram and Snapchat.
In addition, one of the advantages of smartphone cameras, with respect to digital cameras, is that they have functions focused on filters or image editing that are shared on the network.
For example, Augmented Reality technology, which is becoming one of the most relevant trends for some technology companies, because in addition to Facebook and Snap, TikTok is also interested in developing its own tools, in order for them to content creators can use fun effects based on this concept.
That is why the popular short video application is testing a platform called TikTok Effect Studio, which at the moment is in a private beta version and although those responsible for the platform said that it is an “experiment” and it is possible That it doesn’t get to a full release demonstrates the relevance of this idea to technology companies.