Learning about the marketing industry can be very easy by reading the book of the day: simple and clear marketing.
This book created by Mario Luis Cortes, is designed for students, entrepreneurs, digital marketing staff of companies who seek to understand the basics of digital marketing without being overwhelmed with technical jargon and complicated terms.
Also in this book, the author shared his 16-year experience in marketing, combined with his knowledge of various methodologies, including Donal Miller’s Story-Brand.
With that, he maintains that his readers will learn the nine steps to generate an effective marketing strategy and how to apply them to their businesses and projects. Then, write clear and simple messages that reach your target audience, select free tools and how to use artificial intelligence to obtain optimal results.
Another of what you can learn by reading this book is to discover how to measure your success and optimize your marketing strategy. So if you’re looking for a comprehensive and accessible guide to taking your business to the next level, Marketing Simple and Clear is the book for you.
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